Responsibilities

• Lead, develop and inspire the Commerce Media Strategy practice, establishing clear priorities, ways of working and expectations for strategic excellence across clients.
• Partner with leadership to define the vision and roadmap for the future of commerce media strategy, evolving our approach as shopper discovery, media platforms and commerce behaviors continue to change.
• Serve as the senior capability lead for commerce media planning and strategy, partnering with agency, Groupe and cross-functional teams to integrate commerce media into broader connected media strategies.
• Define how Connected Identity, audience intelligence, technology and measurement are applied across commerce media planning, including audience definition, investment strategy, activation and performance evaluation.
• Partner closely with Ecommerce, Retail Consultancy, Media Investment, Analytics, Data and Technology leaders to ensure commerce media is connected to the broader commerce ecosystem, while maintaining clear ownership boundaries across capabilities.
• Lead the development of our commerce media planning approach across clients, including annual planning, investment strategy, audience definition and test-and-learn roadmaps that translate business objectives into actionable recommendations and growth opportunities, while still playing a hands-on role for key clients building plans and strategies that map to our new vision.
• Integrate commerce media into the agency’s Connected Media pillars, advancing how Connected Identity and other data assets inform planning, strategy, audience development, activation and measurement.
• Anticipate changes in commerce media, including AI-enabled planning, social commerce, shoppable media, retail media, digital incentives and emerging discovery behaviors, and translate those changes into new capabilities, planning approaches and client growth opportunities.
• Serve as an authority on communications planning with ability to think creatively and bring ideas forward in brainstorms, as well as work well with numbers to quantify impact and measurement of plans, investment strategies, and ensure flawless execution.
• Build relationships with clients; work seamlessly on a daily basis with clients throughout campaign development and implementation, resolving any issues with regards to changes in direction, campaign goals and budgets.

Requirements

• Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience
• 15+ years of media experience working in an agency setting, including significant leadership within commerce, shopper or retail media
• Demonstrated experience leading and developing high-performing strategy teams
• Executive presence and the ability to influence senior clients and cross-functional partners
• Deep experience in third-party commerce media, with a strong working understanding of retail media networks and their role within the broader connected media ecosystem
• Strong adopter of AI with ability to build skills and agents to automate workflow and make our product smarter, faster, and more efficient

Preferred

• CPG and Alc/Bev media experience are preferred.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances