Responsibilities

• Develops and executes comprehensive marketing strategies tailored to target audiences and channels to enhance Tyto’s visibility, reputation, and brand recognition.
• Directs branding initiatives to effectively position Tyto as a leader in the Federal sector, differentiating it from its competitors and establishing thought leadership.
• Strategizes and collaborates with company subject matter experts to develop compelling thought leadership for dissemination through various platforms including publications, speaking engagements, and webinars.
• Utilizes sophisticated analytics tools to continually monitor and optimize marketing program outcomes, including strategic allocation of resources and program adjustments based on detailed analysis of historical performance data and results. Drive event strategy, execution, and post-event follow-up to maximize lead generation and brand visibility.
• Leverages digital marketing tools and analytics to drive results through social media outreach and engagement initiatives. Stays abreast of emerging trends, technologies, and methodologies in digital marketing, content creation, and social media to drive effective marketing campaigns.
• Establish KPIs and regularly report on the performance of public sector marketing initiatives. Use data-driven insights to refine strategies and demonstrate ROI.
• Leads government relations efforts by engaging with policymakers, regulators, and industry stakeholders to advocate for policies supporting Tyto’s objectives.
• Using your deep knowledge and access into Federal appropriations, collaborates with Tyto’s Competitive and Market Intelligence function to gather data-driven insights on Federal spending and forecasts, and provides corporate leadership recommendations on which Government organizations and programs to target for maximum growth.
• Drives innovation in identifying and seizing emerging opportunities within the Federal market, continually enhancing go-to-market strategies from a marketing and government relations standpoint in response to evolving market dynamics.
• Identifies and prioritizes industry groups, professional societies, conferences, trade events, and other outreach and networking activities to enhance Tyto’s brand visibility and industry influence. Represent Tyto at selected activities, including membership engagement, policy advocacy, and industry initiatives, as deemed appropriate.

Requirements

• Bachelor’s degree in marketing, communications, public relations, political science, business administration, or a related field from an accredited university. Advanced degree preferred.
• Minimum of 10 years of progressive experience in marketing, communications, government relations, and industry engagement, with a focus on federal contracting. Demonstrated track record of success and achievement in previous roles.
• Strong understanding of branding principles and strategies for promoting organizational reputation and brand identity. Proven experience in developing and implementing effective branding initiatives.
• Experience developing and executing full lifecycle marketing plans including creating content that drives demand and engagement. Track record of delivering successful marketing campaigns with measurable results.
• Proficiency in digital marketing, including knowledge of emerging trends, technologies, and methodologies for digital marketing, content creation, and social media. Experience in utilizing digital marketing tools and analytics to drive results.
• In-depth knowledge of federal contracting processes and regulations.
• Proven ability to lead and inspire teams, manage stakeholders effectively, and communicate complex ideas clearly and persuasively.
• Demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong foundation in navigating complex corporate cross-functional teams to drive and accomplish strategic goals and visions.
• Proficient in Microsoft Office Suite, including Word, Excel, and PowerPoint. Familiarity with other relevant software or tools commonly used in the role is a plus.

Benefits

• Highlights of our benefits include Health/Dental/Vision, 401(k) match, Paid Time Off, STD/LTD/Life Insurance, Referral Bonuses, professional development reimbursement, and parental leave.