Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with organizational goals, emphasizing B2B marketing, demand generation, and brand positioning.
• Lead and manage diverse marketing teams specializing in content marketing, digital marketing, social media advertising campaigns, advertising sales, and creative design using tools like Adobe Creative Suite.
• Oversee the planning, implementation, and analysis of multichannel marketing campaigns across social media platforms such as Facebook Advertising and other digital channels.
• Utilize web analytics tools like Google Analytics and web analytics reporting to monitor campaign performance, derive insights, and inform data-driven decision making.
• Implement and manage marketing automation tools and CRM systems to streamline campaigns, nurture leads, and enhance customer engagement.
• Drive content creation efforts including content writing, product management support, and graphic design to ensure compelling messaging across all channels.
• Manage budgets effectively while coordinating cross-functional collaboration with sales, product management, and other departments to maximize campaign impact.
• Conduct research on market trends, competitive landscape, and customer insights to refine strategies and identify new opportunities for growth.
• Oversee the execution of print advertising campaigns alongside digital initiatives to ensure cohesive branding efforts.
• Lead performance marketing initiatives focusing on ROI optimization through Google AdWords (Google Ads), Facebook Advertising, and other paid media channels.

Requirements

• Proven experience managing marketing, advertising or public relations teams with a strong track record of leadership success.
• Extensive knowledge of SEO strategies, social media marketing, email marketing, demand generation marketing, and performance marketing techniques.
• Proficiency with Adobe Creative Suite for content creation; familiarity with graphic design principles is a plus.
• Strong expertise in implementing marketing automation tools such as HubSpot or Marketo along with CRM system proficiency (e.g., Salesforce).
• Demonstrated ability to develop integrated multichannel marketing campaigns that deliver measurable results.
• Skilled in web analytics reporting using platforms like Google Analytics; capable of translating data into actionable insights.
• Experience in B2B marketing environments with a focus on product management and cross-functional collaboration.
• Excellent communication skills with the ability to craft compelling content for diverse audiences.
• Strong organizational skills in managing multiple projects simultaneously while adhering to deadlines and budgets.

Benefits

• Relocation assistance