Responsibilities

• The Vice President of Marketing for the Beauty portfolio owns the Global Brand building and the US + Canada P&L. The individual is meant to provide leadership, strategic direction, and business delivery of the company’s Beauty portfolio which includes iconic Brands such as Revlon, HOT Tools, Curlsmith and Drybar. This includes setting strategic direction, branding, innovation, commercial activation, collaborating closely with our key retail customers, product development, and direct-to-consumer marketing, always ensuring high returns on investment, and working closely with operations and shared services to ensure efficiency.
• Leads and responsible for the larger Brand Marketing, Ecomm, Media, and Creative team of ~45
• Acts as critical member of the Beauty Lead Team (BLT) VP of Sales, VP of Innovation and Beauty Finance lead
• Manages subordinate supervisors and non-supervisory employees in accordance with Helen of Troy’s policies. Responsible for the overall direction, coordination, and evaluation of the department. Interviews, hires, and trains employees. Evaluates quality of work, conducts performance appraisals, and counsels employees. Addresses complaints and resolves problems.
• Lead all aspects of the Beauty marketing and business strategy, annual and long-term planning, including strategic direction and brand positioning. Ensure growth on the top and bottom line of the portfolio and each business and prioritize efforts accordingly to improve growth.
• Partners with Global Product Innovation to ensure the readiness of key product launches to support the strategic plan.
• Accountable for commercial innovation (e.g. claims, platforms, collaborations, etc.).
• Owns global brand building and positioning; accountable for setting and maintaining Brand foundational elements – vision, mission, purpose, equity pyramids, brand hearts, style guides
• Accountable for stewarding brand equity throughout commercial plans (e.g. branding, advertising, collateral)
• Oversees the Creative Director to ensure all creative outputs are on strategy and brand.

Requirements

• Bachelor's Degree
• 12+ years of Marketing experience in the Beauty industry with 4 years in a senior management position
• Authorized to work in the United States on a full-time basis
• Ability to plan and manage concurrently at both a strategic and operational level.
• Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
• Demonstrated ability to lead effectively, working together with colleagues and staff to cultivate a collaborative environment.
• Ability to manage cross-functionally and across an organization.
• Demonstrated ability to manage outsourced marketing activities for research, etc.
• Excellent communication and interpersonal skills
• Experience working with and addressing upper management and retailers to food/drug/mass merchandisers.

Preferred

• MBA

Benefits

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)