Responsibilities

• Provides direct supervision, guidance, and support to assigned staff, to include performance management, coaching, professional development, and delegation of responsibilities in alignment with organizational goals and policies.
• Collaborates with Human Resources to support the recruitment, hiring, and onboarding processes for positions within assigned team, ensuring alignment with organizational staffing needs and equity practices.
• In collaboration with the GSWW Leadership Team, leads the creation and implementation of GSWW’s brand voice.
• Leads and contributes to organization-wide strategic initiatives in support of GSWW’s mission and priorities.
• Develops and oversees the organizational marketing and communications strategy, including the Marketing Annual Calendar.
• Identifies gaps in marketing and communications strategy and collateral, proposing and implementing solutions to further promote GSWW’s mission.
• Supervises and guides all strategic marketing and creative campaigns and initiatives, both in digital and print formats, in collaboration with the Marketing and Communications team to maximize reach, ensure brand standards, and effectively communicate GSWW’s value.
• Oversees and directs the Council’s digital marketing KPI strategy and utilizes data analytics to report on campaign effectiveness and ROI.
• Develops, in collaboration with the Marketing and Communications team, the Council’s audience segmentation strategy to establish messaging arcs for all key stakeholders.
• Collaborates with the Marketing and Communications and Advancement teams to identify and gather impact stories, supporting a Council-wide storytelling strategy.

Requirements

• Bachelor’s degree in communications, public relations, or marketing.
• Five or more years of progressively responsible senior-level experience in marketing, communications, public relations, or a related field, including experience in strategic planning, brand management, media relations, and digital marketing.
• Three or more years of experience with professional writing and editing.
• Three or more years of supervisory experience.
• Experience in development and administration of budgets and work plans; OR
• Equivalent combination of education and/or experience.
• Must reside within Washington State, with strong preference for residence within our Council region of Western Washington.
• Access to reliable transportation and the ability to fulfill travel requirements across widespread regional geography as necessary.
• Satisfactory results from a criminal background search.
• Commitment to the Girl Scout mission and willingness to maintain Girl Scout membership.

Preferred

• Experience developing and executing integrated marketing and communications strategies across digital, social media, print, and paid media channels.
• Experience working in a nonprofit, youth-serving, membership-based, or mission-driven organization.
• Experience developing print collateral, advertising, and other creative assets.

Benefits

• employer-paid options for medical, dental, life/AD&D for employees
• access to our 403(b) retirement plan
• voluntary benefits that include vision insurance and flexible spending accounts
• our generous paid leave plan includes three weeks of vacation to start, sick leave, paid holidays, paid time off for personal development and volunteerism, AND nearly two weeks of paid leave for our winter break