Responsibilities

• Lead the Siding & Accessories business unit’s overall strategic marketing plan, identifying integrated go-to-market plans, developing marketing plans to increase top and bottom-line performance and drive demand for the products in coordination with sales leadership.
• Customer Engagement & Marketing: - Customer & Contractor Promotions & Rebates: Develops and manages programs to gain share, drive volume, engage and retain customers.
• Loyalty & Conversion Program: Designs and implements loyalty programs to increase customer retention and satisfaction & drives clear, connected results
• Account Based Mktg Playbooks: Channel Swot, customer playbooks, customer account planning, customer and partner newsletters, branch level-activations
• Market Strategy: Develops market strategies based on insights and analysis to guide business decisions.
• Go-to-Market Strategy: Plans and executes go-to-market strategies for new products or market entries.
• Market Intel, VOC, Customer Insights: - Market Research: Conducts market research to gather insights on customer needs, market trends, and competitive landscape.
• Customer Insights, VOC, Segmentation: Gathers and interprets customer feedback, including VOC (Voice of Customer) and NPS (Net Promoter Score), and Customer Journey Mapping to inform strategies.
• Data Analysis: Analyzes data to measure the effectiveness of marketing campaigns and provide insights for decision-making.
• Brand Strategy and Marketing: - Brand Strategy & Management: Develops and maintains the brand strategy for all brands, ensuring consistency across all marketing channels and materials.

Requirements

• Bachelor’s degree in marketing, Business Administration, or other related discipline
• MBA preferred
• minimum of 10 years in a marketing career
• Experience with current customer base is desired
• Proven success in multi-channel marketing
• Ideally with go-to-market experience in big box retail, distribution, contractor direct (residential or commercial), dealers, and homebuilders

Preferred

• MBA preferred
• Experience with building products industry preferred
• Go-to-Market experience in big box retail, distribution, contractor direct (residential or commercial), dealers, and homebuilders preferred

Benefits

• medical, dental, vision benefits starting day 1
• PTO
• paid holidays
• FSA
• life insurance
• LTD
• STD
• 401k
• EAP
• discount programs
• tuition reimbursement
• training
• professional development