Vice President, Marketing - Siding & Accessories

Cary, NC (Remote)

$200K/yr – $230K/yrDirector/ExecutiveFull time

Posted 6 weeks ago

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Job Summary

Own a full stack B2B marketing function for a siding and accessories business unit, from GTM planning and multi-channel demand generation to loyalty, ABM playbooks, and brand governance.

  • Growth infrastructure: shape integrated GTM plans with sales, anchor demand, and measure campaigns across channels
  • Demand & lifecycle: run customer engagement, loyalty programs, email and lead nurture, and content that moves prospects through the funnel
  • Brand & comms: maintain brand strategy, media relations, and cross-channel assets from websites to packaging

Job Description

Responsibilities
  • Lead the Siding & Accessories business unit’s overall strategic marketing plan, identifying integrated go-to-market plans, developing marketing plans to increase top and bottom-line performance and drive demand for the products in coordination with sales leadership
  • Develops and manages Customer Engagement & Marketing programs to gain share, drive volume, engage and retain customers
  • Designs and implements Loyalty programs to increase customer retention and satisfaction
  • Creates Account Based Marketing playbooks including channel SWOT, customer playbooks, customer account planning, customer and partner newsletters, branch level-activations
  • Develops Market Strategy based on insights and analysis to guide business decisions
  • Plans and executes Go-to-Market strategies for new products or market entries
  • Conducts Market Research to gather insights on customer needs, market trends, and competitive landscape
  • Gathers and interprets Customer Insights (VOC, NPS) and performs Customer Journey Mapping to inform strategies
  • Analyzes data to measure the effectiveness of marketing campaigns and provide insights for decision-making
  • Develops and maintains Brand Strategy for all brands, ensuring consistency across channels
Requirements
  • Bachelor’s degree in marketing, Business Administration, or other related discipline
  • MBA preferred
  • minimum of 10 years in a marketing career
  • experience in the building products industry preferred
  • experience with current customer base is desired
  • proven success in multi-channel marketing, and ideally with go-to-market experience in big box retail, distribution, contractor direct (residential or commercial), dealers, and homebuilders
Preferred
  • MBA preferred
  • experience with multi-channel marketing
  • go-to-market experience in big box retail, distribution, contractor direct (residential or commercial), dealers, and homebuilders
  • leadership and interpersonal skills
  • strong strategic marketing and business acumen
Benefits
  • medical, dental, vision benefits starting day 1
  • 401k
  • PTO
  • FSA
  • life insurance
  • LTD
  • STD
  • EAP
  • discount programs
  • tuition reimbursement
Cornerstone Building Brands logo

Cornerstone Building Brands

Cornerstone Building Brands is a leading manufacturer of exterior building products serving the residential and low-rise non-residential markets across North America. Through our expansive footprint and comprehensive product portfolio, we are uniquely positioned as a one-stop-shop for vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories — all available through our trusted product brands to support a wide range of needs and end-uses.Our success is driven by our dedicated team members and strong partnerships across the building industry. We continually invest in our brands and capabilities to create mutual value — leveraging our core strengths, executing with excellence and consistently seeking new solutions to the challenges our customers face every day.From family homes to large-scale commercial structures, our products are the cornerstone of the communities where people live, work and play. That’s why we are committed to becoming a premier building solutions company that better serves its customers and helps build stronger communities. Follow us on:Instagram: @cornerstone_buildingbrandsFacebook: @CornerstoneBuildingBrandsYouTube: @cornerstonebuildingbrandsDISCLAIMERCornerstone Building Brands’ social media channels share information about our company, our products and our people. We welcome commentary expressing all points of view – positive and negative – but reserve the right to remove posts that are off-topic, offensive, promotional or illegal or contain inappropriate language, hate speech, proprietary information, personal data or personal attacks.

Founded in 2018
Cary, North Carolina, USA
8.9K employees (538 in marketing)

Traffic Signals

Monthly Visitors
43.4K
Monthly Google Ads Budget
$117
Traffic Source Mix
Search
35.6%
Direct
52.4%
Referral
10.9%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~9K

Marketing Team

Marketing Team Size
337 (4% of company)
Median Career Experience
16 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
2

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