Vice President of Marketing

Knoxville, TN (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 7 days ago

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Job Summary

Own and lead the company’s marketing strategy and team, driving integrated campaigns, partnerships, and performance measurement across departments.

  • Build and execute strategic marketing plans aligned to company goals
  • Lead and mentor the marketing team and external partners
  • Analyze ROI and steer data-driven decisions across campaigns

Job Description

Responsibilities

  • Develop and execute short- and long-term strategic marketing plans to support company goals.
  • Lead and mentor the marketing team, managing communications, graphic design, and digital marketing professionals.
  • Oversee public relations and brand communications to elevate the company’s presence in the market.
  • Create and manage integrated marketing plans for events such as grand openings, media opportunities, and co-branded initiatives.
  • Establish and maintain relationships with community partners, industry leaders, and media outlets.
  • Collaborate with department heads to design marketing initiatives and packages that enhance guest experiences.
  • Analyze program effectiveness and ROI to inform decision-making.
  • Set individual and team goals, oversee project prioritization, and provide coaching, feedback, and performance management.
  • Plan and oversee advertising strategies including print, digital, social, and out-of-home channels.
  • Guide branding initiatives across internal divisions and external partners.

Requirements

  • Minimum of 7 years of experience in marketing leadership with a proven record of success (hospitality, attractions, or multi-unit industry experience preferred)
  • Strong understanding of marketing strategies, digital trends, and brand management
  • Excellent organizational skills and attention to detail; ability to multitask in a fast-paced environment
  • Strong analytical, problem-solving, and financial acumen
  • Bachelor’s degree in Marketing, Communications, or related field required
  • Outstanding verbal and written communication skills, including solid presentation ability
  • Demonstrated success in developing integrated marketing campaigns and managing budgets
  • Entrepreneurial and strategic mindset with a collaborative leadership style
  • Proficiency with Microsoft Office Suite and familiarity with analytics/reporting platforms
  • Flexible and adaptable to evolving priorities

Benefits

  • Competitive pay, starting at $140k
  • Paid time off
  • Medical, dental, and vision insurance
  • Life insurance
  • 401(k) with match
  • Employee discounts across Revel Group properties

Headcount Trend

Current headcount: ~1

Marketing Team

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