Responsibilities

• Develop and execute the company's overall marketing vision and brand strategy.
• Strengthen brand awareness, market positioning, and customer loyalty.
• Ensure consistent messaging across all customer touchpoints.
• Lead menu launch strategies, promotional calendars, and seasonal campaigns.
• Oversee public relations, community engagement, and brand partnerships.
• Own all digital marketing channels including paid search, paid social, SEO, display, streaming, CRM, email, SMS, loyalty, and mobile.
• Optimize marketing investments to maximize guest acquisition, frequency, and lifetime value.
• Improve customer acquisition costs and return on marketing investment.
• Develop omnichannel marketing strategies that connect digital engagement with restaurant traffic.
• Build scalable local restaurant marketing programs that drive traffic at the unit level.