Responsibilities

• Strategic Direction
• Develop (in collaboration with the executive team) and execute a comprehensive marketing strategy aligned with business goals, patient acquisition, census growth, and revenue objectives.
• Lead integration and collaboration across marketing, sales, and admissions functions to ensure a unified and seamless experience from outreach to enrollment.
• Develop and maintain regular performance reports and dashboards that track KPIs across marketing, admissions, and sales efforts to inform strategic decisions.
• Digital Marketing & Technology
• Own the digital marketing roadmap, including SEO/SEM, paid media, email marketing, display advertising, website management, and analytics.
• Leverage data and technology to optimize campaigns, improve patient acquisition, and reduce cost per acquisition.
• Evaluate and implement martech solutions (e.g., automation and analytics tools) to enhance marketing operations, lead conversion, and attribution modeling.
• Social Media & Content Strategy
• Develop and execute a comprehensive social media strategy to enhance brand visibility, reputation, and engagement across all platforms.

Requirements

• 7+ years of progressive marketing experience
• Proven experience in behavioral health highly-preferred.
• Deep knowledge of digital marketing, CRM systems, martech platforms, and marketing analytics.
• Strong command of social media strategy and community management across B2C channels.
• Demonstrated success leading cross-functional teams including marketing, sales, and admissions.
• Strong data and reporting skills, with the ability to generate executive-level dashboards and insights.
• Excellent leadership, strategic thinking, and communication skills.
• Passionate about mental health and improving access to care.

Preferred

• Experience with comprehensive CRM software suites, automation tools and middleware.
• Familiarity with HIPAA-compliant marketing and privacy regulations.
• Previous experience in a high-growth or multi-location healthcare organization.

Benefits

• Performance-based bonuses
• Bonus: Discretionary up to 15% of base salary
• Comprehensive health, dental, and vision insurance
• Generous PTO
• Collaborative, mission-driven work environment
• Company Benefits
• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account