Vice President of Marketing

Responsibilities

• Growh Strategy & Execution: Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, retention, and revenue growth.
• Growh Strategy & Execution: Optimize multi-channel marketing campaigns, including paid search, paid social, content marketing, referral programs, email marketing, and emerging platforms.
• Growh Strategy & Execution: Work closely with product, sales, and engineering teams to enhance user acquisition and conversion funnels.
• Growh Strategy & Execution: Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance.
• Performance Marketing & Data Analytics: Manage and optimize marketing budgets across Meta, Google, programmatic, influencer marketing, and other paid channels.
• Performance Marketing & Data Analytics: Build and maintain data pipelines to collect, clean, and analyze marketing performance data.
• Performance Marketing & Data Analytics: Develop and implement attribution models and marketing mix modeling to evaluate the effectiveness of different channels.
• Performance Marketing & Data Analytics: Leverage SQL and Python for deep analytics, predictive modeling, and customer insights.
• Leadership & Team Management: Recruit, mentor, and lead a high-performing growth marketing team.
• Leadership & Team Management: Foster a data-driven and test-and-learn culture within the marketing organization.

Requirements

• Minimum 15 years of experience in growth marketing, performance marketing, or a similar role in Finance, preferably in a high-growth startup, SaaS, or fintech environment.
• Proven track record of driving significant customer acquisition and revenue growth through paid and organic channels.
• Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization.
• Proficiency in SQL and Python for marketing analytics and data-driven decision-making.
• Strong leadership and team management experience.
• Excellent communication skills to translate technical insights into actionable business strategies.

Preferred

• Background in wealth management or high growth fintech companies (scaling beyond series C or D at a minimum).
• Experience with marketing automation tools such as HubSpot, Marketo, or Iterable.
• Familiarity with BI platforms like Metabase, Looker, or Google Data Studio.
• Basic proficiency in HTML for landing page and email template optimizations.
• Experience scaling a startup from early-stage to rapid growth.
• Background working in FAANG/MAMAA companies or other top-tier tech firms in addition to startups

Benefits

• Health & Wellness : 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
• 401(k) : Retirement savings program to support your future
• Paid Time Off : time to reset and recharge + most federal holidays
• Parental Leave : Comprehensive leave policy for growing families
• Meals: Select meals covered throughout the week
• Fitness: Monthly movement stipend
• Equity & Career Growth : Early exercise eligibility and a strong focus on professional development
• Annual Compensation Reviews : Salary and equity refreshes based on performance
• Boomerang Program: After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return