Responsibilities

• The VP Marketing (Corporate) oversees the Marketing & Content Teams ensuring the overarching marketing strategy is adhered to in all tactical decisions, oversees the identity of the brand, ensuring it is exemplary in all marketing and content initiatives, and oversees all internal and external platforms, including web, print, messaging, and brand positioning.
• The VP Marketing steers marketing collateral, digital content, web properties, social, and overall branding, works collaboratively with the Public Relations department, and provides support for clinical outreach, admissions, talent acquisition, and operations.
• This position is charged with the creation, adaptation, and application of dynamic, cohesive, cross-platform strategy and tactics.
• The VP Marketing crafts tactical plans, ensuring objectives are on brand and in line with the integrated strategy and serves as the gatekeeper regarding all marketing and content messaging, branding, best practices, and overarching marketing strategy for the organization in collaboration with and direction from Executive Leadership.
• This position provides strategic direction, impeccable tactical, editorial, and creative competence, strong leadership aptitude, and top-notch team management to effectively create, utilize, and leverage all marketing and content resources and initiatives to serve and surpass the business needs across all campaigns and platforms.
• Meet regularly with the CEO to discuss department performance, emphasis on ROI for Paid Search investments, including cases and admissions generated from collective efforts.
• Access to join high level Monthly Operating Reviews for areas of interest.
• Manage the integration of development of various brands and their marketing director/marketing lead – this includes supervision over entire suite of marketing services.
• Responsibility for paid search and digital development vendors including performance and performance management.
• Responsible for quarterly board meeting presentation buildout in conjunction with internal department colleagues and external vendors.

Requirements

• Must have a Bachelor’s degree in Marketing or related field.
• Master’s preferred.
• Must have a minimum of eight (8) years of marketing experience.
• Three (3) to five (5) years of the marketing experience must include leading a multifaceted marketing team required.
• OR, if no Bachelor’s degree:
• Must have a minimum of ten (10) years of marketing experience.
• Three (3) to five (5) years of the marketing experience must include leading a multifaceted marketing team required.
• ADDITIONALLY:
• Proven leadership in Marketing and Content fields, with a firm command of branding, marketing strategy, content strategy, team mobilization, PR strategy, SEO best practices, communications messaging, content creation, digital know-how, publishing, and content proliferation.
• Impeccable written, verbal, and visual aesthetic sensibilities.

Preferred

• Experience within Behavioral Healthcare and/or Healthcare industry strongly preferred.