Responsibilities

• Own measurable investment growth across the U.S. racing platform
• Design and scale the performance marketing engine
• Build the systems, discipline, and accountability required for durable growth
• Align marketing strategy with product, compliance, finance, and executive leadership
• Lead a smart, ambitious, and growing marketing team across brand, lifecycle/CRM, paid acquisition, and partnerships
• Your responsibility is not just to manage campaigns — it is to build a growth architecture that scales
• While your primary mandate is the U.S. racing business, you will contribute strategically to the marketing infrastructure supporting future asset launches across North America
• Establish clear revenue accountability and growth targets
• Scale paid acquisition with disciplined CAC, LTV, and payback modeling
• Build modern ad tech infrastructure (tracking, attribution, audience architecture, creative testing frameworks)

Requirements

• Scaled revenue in a consumer-facing, digital-first business
• Managed meaningful ad budgets with efficiency and discipline
• Built performance marketing systems — not just campaigns
• Balanced brand equity with response-driven growth
• Built lifecycle marketing engines that increased customer value over time
• Developed and led partnership programs that generated measurable business outcomes
• Represented your company credibly in executive and industry settings
• Operated in complex, ambiguous, or regulated environments
• Led teams and elevated performance standards

Preferred

• Track record building growth infrastructure beyond campaigns
• Experience leading partnerships programs that generated measurable business outcomes
• Experience navigating regulated environments