Vice President, Marketing

Golden Valley, MN

$110K/yr – $130K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own multi‑channel brand and revenue growth for a soccer club, aligning marketing with ticketing, partnerships, and events while driving data‑driven decisions and authentic brand storytelling.

  • Growth Infrastructure: Build and own cross‑channel activation with a focus on audience reach, engagement, and ROI.
  • Brand & Campaigns: Steward brand evolution and storytelling with partners across digital, production, and partnerships.
  • Performance Analytics: Tie marketing activities to ticket sales, premium experiences, and partner value through measurable metrics.

Job Description

Responsibilities

  • Set and lead a multi-channel marketing strategy that drives brand growth, fan acquisition, and revenue across MNUFC and Allianz Field
  • Connect marketing priorities to enterprise outcomes – ticket sales, premium experiences, partnerships, and event programming
  • Use data and insights to guide decisions, measure impact, and continuously evolve approach
  • Serve as a steward of the MNUFC and Allianz Field brands, ensuring consistency, authenticity, and cultural relevance
  • Lead creative direction and brand evolution in partnership with digital, production, communications, and partnership teams
  • Champion storytelling that reflects the club’s identity and strengthens emotional connection with fans
  • Lead innovative campaigns that grow and deepen our fan base
  • Partner across game presentation, digital, ticketing, and operations to deliver a seamless, best-in-class experience – on matchdays, events, and beyond
  • Lead paid media strategy and agency partnerships to drive acquisition, engagement, and conversion
  • Integrate paid, owned, and earned channels for maximum reach, efficiency, and ROI

Requirements

  • Bachelor’s degree in Marketing, Business, Sports Management, or a related field; or a combination of education and experience
  • 10+ years of progressive marketing experience in sports, entertainment, or agency environments
  • 5+ years leading and developing high-performing teams
  • Proven ability to influence cross-functional partners and drive enterprise alignment
  • Experience managing media and creative agency relationships
  • Strong command of audience segmentation, analytics, and data-informed strategy
  • Business acumen that connects marketing to revenue and growth outcomes
  • Excellent communication and stakeholder engagement skills
  • Comfort operating in a fast-paced, high-expectation environment

Benefits

  • Competitive benefits package that includes health coverage, retirement savings plans, paid time off, and additional perks to support you both personally and professionally.
Minnesota United FC logo

Minnesota United FC

Minnesota United FC is a professional soccer team headquartered in Golden Valley, MN and playing in Major League Soccer. The company employs and contracts with a wide range of talented individuals including professional athletes and coaching staff, graphic designers, voice-over talent, writers, video production directors and crew, marketing and sales professionals, accountants, public relations professionals, attorneys, and web and software developers. The company also partners with a range of commercial and charitable organizations to generate revenue, for promotional purposes and to promote soccer, healthful lifestyles and education.

Founded in 2013
Minneapolis, Minnesota, USA
369 employees (91 in marketing)