Responsibilities

• Set and lead a multi-channel marketing strategy that drives brand growth, fan acquisition, and revenue across MNUFC and Allianz Field
• Connect marketing priorities to enterprise outcomes – ticket sales, premium experiences, partnerships, and event programming
• Use data and insights to guide decisions, measure impact, and continuously evolve approach
• Serve as a steward of the MNUFC and Allianz Field brands, ensuring consistency, authenticity, and cultural relevance
• Lead creative direction and brand evolution in partnership with digital, production, communications, and partnership teams
• Champion storytelling that reflects the club’s identity and strengthens emotional connection with fans
• Lead innovative campaigns that grow and deepen our fan base
• Partner across game presentation, digital, ticketing, and operations to deliver a seamless, best-in-class experience – on matchdays, events, and beyond
• Lead paid media strategy and agency partnerships to drive acquisition, engagement, and conversion
• Integrate paid, owned, and earned channels for maximum reach, efficiency, and ROI

Requirements

• Bachelor’s degree in Marketing, Business, Sports Management, or a related field; or a combination of education and experience
• 10+ years of progressive marketing experience in sports, entertainment, or agency environments
• 5+ years leading and developing high-performing teams
• Proven ability to influence cross-functional partners and drive enterprise alignment
• Experience managing media and creative agency relationships
• Strong command of audience segmentation, analytics, and data-informed strategy
• Business acumen that connects marketing to revenue and growth outcomes
• Excellent communication and stakeholder engagement skills
• Comfort operating in a fast-paced, high-expectation environment

Benefits

• We provide a competitive benefits package that includes health coverage, retirement savings plans, paid time off, and additional perks to support you both personally and professionally.