Vice President of Marketing

Fitchburg, WI (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Lead the enterprise marketing function to shape a cohesive brand and scalable demand engine across senior living, healthcare, and related services, driving occupancy growth and exceptional customer experience through cross-functional collaboration and modernization.

  • Growth & Brand Leadership: steer strategy across enterprise marketing, brand development, lead generation, and audience engagement.
  • Integrated Channels & Partnerships: align operations, sales, and communities across digital, traditional, and community channels to activate campaigns.
  • Capability Build: advance data-driven marketing, analytics, and technology across multi-site operations to accelerate growth and transformation.

Job Description

Lead the enterprise marketing function to shape a cohesive brand and scalable demand engine across senior living, healthcare, and related services, driving occupancy growth and exceptional customer experience through cross-functional collaboration and modernization.

  • Growth & Brand Leadership: steer strategy across enterprise marketing, brand development, lead generation, and audience engagement.
  • Integrated Channels & Partnerships: align operations, sales, and communities across digital, traditional, and community channels to activate campaigns.
  • Capability Build: advance data-driven marketing, analytics, and technology across multi-site operations to accelerate growth and transformation.
Illuminus logo

Illuminus

2.8 Glassdoor

Illuminus is a faith-based, not-for-profit senior living management company dedicated to serving older adults and families throughout the Midwest with skill and compassion. Driven by a legacy of compassionate care, rooted in faith and love, Illuminus offers independent senior housing, assisted living and memory care, skilled nursing and rehabilitation, low-income senior housing, home health and hospice services via Commonheart, as well as management support and consulting services. With roots tracing back over 50 years to the founding of The Marquardt (formerly Marquardt Village) in Wisconsin, our commitment to providing quality care only continues to grow stronger. We understand the unique needs of Midwestern communities and leverage our extensive experience in senior living and healthcare to provide exceptional care and services to older adults. We exist to help older individuals live with dignity, surrounded by love. It’s at the heart of who we are. We believe everyone possesses a brilliant capacity for caring—for the love of life and of each other—that knows no bounds. We believe each of us is made to live fully, to fight against the dying of the light. At Illuminus, we honor the light. Illuminus Communities: - Auburn Homes and Services, Chaska- Auburn Home, Waconia- LindenGrove Menomonee Falls- LindenGrove Mukwonago- LindenGrove New Berlin- LindenGrove Waukesha- Lutheran Homes & Health Services, Fond Du Lac- St. Anne's, Milwaukee- St. Dominic Villa, Hazel Green- St Elizabeth Home, Janesville- The Marquardt, Watertown

Founded in 2016
Madison, Wisconsin, USA
116 employees (6 in marketing)
21% recommend to a friend
100% CEO approval

Marketing Team

Marketing Team Size
6 (5% of company)
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4.1K
Monthly Google Ads Budget
$83.5K
Traffic Source Mix
Search
29%
Direct
46.8%
Referral
5.7%
Social
17.2%
Paid
1.3%

Headcount Trend

Current headcount: ~124
Illuminus logo

Vice President of Marketing

Illuminus · Fitchburg, WI · On-site