Vice President, Marketing at HopSkipDrive | USA | $200K/yr – $250K/yr

HopSkipDrive

Vice President, Marketing

USA (Remote)

$200K/yr – $250K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and unify revenue marketing across brand, demand, product marketing, and lifecycle while transforming the RFP function and AI-enabled workflows to drive pipeline, revenue, and retention.

Lead product marketing with market intelligence, competitive positioning, pricing, GTM launches, and Challenger-based sales enablement.
Own the end-to-end demand gen engine including digital and events, with a lifecycle engine to reduce churn and expand revenue.
Partner with Sales/CS on ICP, pipeline targets, lead quality, and revenue metrics; oversee marketing tech, attribution, and ROI-driven budgeting.

Job Description

Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement that actually changes how a sales team sells. We use the Challenger methodology, and need someone familiar with how to sell, market, engage and communicate within that framework.
Build and execute a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes, not traffic, impressions, or MQL volume.
Drive the RFP function in partnership with Sales. This is a meaningful part of how we win new business in the public sector, and it needs to be treated as a strategic capability, not a reactive one.
Own the entire demand gen engine, which is not only our digital channels but also includes events as one of our most important marketing channels.
Oversee brand strategy and compliance across all external touchpoints, including earned media, events, digital, and content; serve as the steward of HopSkipDrive's voice and positioning.
Partner tightly with Sales and Customer Success on ICP, pipeline targets, lead quality standards, and expansion signals; hold Marketing accountable to the same revenue goals Sales is held to.
Build a lifecycle and growth marketing engine that reduces churn, drives expansion, and improves net revenue retention.
Oversee the marketing tech stack, attribution, lead scoring, and the data infrastructure that makes revenue marketing possible.
Drive the AI transformation of the marketing team’s capabilities, incorporating AI into every facet of the operating model. The expectation isn’t that we grow our way to output; it's that we build AI into how the team works so we can scale impact without scaling headcount proportionally.

HopSkipDrive

3.0 Glassdoor

HopSkipDrive offers safe, dependable transportation solutions for schools and families. As the innovators in youth transportation, we make complicated logistics simpler to help kids, families, and administrators save time and reduce stress. Safety is in our DNA, designed in at every step. From the sophisticated technology that includes real-time tracking, alerts and monitoring of driving behavior, to the carefully vetted CareDrivers that go through a robust, 15-point certification process, to the Safe Rides team that monitors every ride, we take every precaution to protect our precious cargo and give greater peace of mind.Our technology is purpose-built for transporting kids. From the sophisticated back-end algorithms to the built-in alerts, tracking and safety tools, we have made complicated logistics easier to manage. Parents and caregivers have the flexibility of an easy-to-use app or web-based scheduling tool, while schools and government agencies have a custom platform designed specifically for their needs.

Founded in 2014

Los Angeles, California, USA

526 employees (13 in marketing)

hopskipdrive.com

45% recommend to a friend

58% CEO approval