Responsibilities

• Partner with the Chief Impact Officer and senior leaders to align marketing priorities with organizational goals.
• Translate organizational strategy into focused, measurable marketing plans supporting both B2B and customer-facing initiatives.
• Lead the marketing team in delivering proactive, planned marketing support aligned with organizational priorities.
• Lead Goodwill as a true “house of brands,” ensuring brand architecture, positioning, and go-to-market strategies reflect distinct customer motivations, value propositions, and sales cycles.
• Develop and implement marketing strategies across multiple brands and customer segments, ensuring alignment with business and mission goals.
• Directly lead, coach, and develop a multidisciplinary marketing team, fostering high performance, accountability, and continuous professional growth.
• Build leadership capacity within the team through regular coaching, feedback, and talent development, ensuring strong succession and long-term capability.
• Establish and uphold effective processes for intake, prioritization, execution, and performance measurement
• Build a culture of measurement by defining success metrics and expanding access to performance data and insights.
• Provide strategic oversight of marketing resources and spend, aligning investment with priorities and outcomes

Requirements

• Experience spanning B2B and B2C environments.
• Proven success supporting complex sales cycles, partnerships, or enterprise relationships alongside demand- or engagement-focused marketing.
• Experience operating in organizations with multiple customer segments, brands, and lines of business.
• Demonstrated ability to lead, develop, and coach high-performing, multidisciplinary teams.
• Track record of building talent, strengthening leadership capability, and fostering a culture of accountability and growth.
• Proven ability to set priorities, make tradeoffs, and lead teams through ambiguity and change.
• Strong strategic thinking skills paired with hands-on execution capability.
• Comfortable partnering with executive leadership and translating enterprise priorities into actionable marketing plans.
• Experience managing marketing budgets, resources, and external partners.
• Excellent communication, collaboration, and relationship-building skills.
• Valid drivers license and a reliable vehicle to travel across Goodwill worksites.