Vice President, Marketing, Global Racquet 360

Responsibilities

• Own the global marketing strategy and brand positioning for Racquet 360, spanning Hardgoods, Footwear, and Apparel, ensuring a unified 360-degree brand experience across all consumer touchpoints
• Lead, develop, and scale a global marketing organization, including regional marketing leaders and a global center-of-excellence team responsible for brand strategy, creative development, and go-to-market toolkits
• Partner with regional marketing and commercial teams to localize and execute global campaigns, product launches, and athlete/sponsorship activations in ways that support the global brand but resonate well with local markets
• Set the global product marketing and launch calendar in partnership with the category GMs and the Product/Merchandising teams, ensuring alignment across categories and regions
• Build and manage the global Racquet 360 marketing budget, allocating investment across regions and categories to maximize ROI
• Serve as the primary marketing partner to both the GM, Racquet Sports and President and GM, Softgoods, as well as other senior stakeholders, representing the voice of the category within the broader marketing organization
• Drive consistent brand storytelling and go-to-market frameworks that global and regional teams can adapt, reducing duplication of effort and strengthening brand equity worldwide
• Establish KPIs and reporting to measure marketing effectiveness and category growth across regions
• Represent Racquet 360 marketing in cross-category and cross-functional leadership forums, ensuring the category's needs are reflected in broader marketing operations, tools, and processes

Requirements

• 12+ years of progressive marketing leadership experience, including experience leading global or multi-region marketing organizations, ideally within sporting goods, apparel, footwear, or another consumer brand category
• Proven experience leading distributed teams across regions and building effective global-to-local operating models
• Strong category or brand marketing background spanning hardgoods, apparel, and/or footwear; racquet sports or performance sports experience a plus
• Track record of partnering effectively with commercial/GM leadership and cross-functional teams (Design, Product, Merchandising, Sales) to drive category growth
• Strong financial acumen, including experience owning and managing large global marketing budgets
• Excellent executive communication, influencing, and stakeholder management skills across cultures and regions
• Bachelor's degree in Marketing, Business, or a related field; MBA a plus
• Willingness to travel internationally as needed to support regional teams and markets

Preferred

• MBA a plus

Benefits

• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid parental leave
• Professional development opportunities
• Volunteering programs
• Team building outings
• Discounts on Wilson and Amer Sports products
• Summer hours