Responsibilities

• Franchisee Performance & Lead Gen: Local Store Marketing (LSM): Develop "Business-in-a-Box" marketing toolkits that franchisees can execute with 0% guesswork.
• CAC Management: Monitor and optimize unit-level CAC to ensure franchisee profitability remains above target margins.
• New Store Openings (NSO): Own the "Grand Opening" playbook.
• MarTech Stack: Manage the integration of CRM, POS (e.g., Toast/NCR), and Loyalty programs to provide a 360-degree view of the customer.
• Digital Footprint: Oversee SEO/SEM, local listings management (Yelp/Google Business), and the brand’s social media presence.
• Reputation Management: Scale systems for monitoring and responding to NPS and customer reviews across all regions.
• Authority Building: Position the CEO and Brand as thought leaders through PR, awards (Franchise 500, etc.), and industry speaking engagements.
• Lead Sourcing: Execute targeted B2B campaigns to attract "Sophisticated Operators" and Private Equity-backed groups

Requirements

• Experience: 10+ years in Marketing, with at least 5 years in a Franchise environment (QSR, Fast Casual, or Service-based)
• Scale: Proven track record of scaling a brand from [50 to 200+] units.
• Education: MBA preferred, but "street-cred" in building high-growth franchise systems is prioritized.
• Tech Savvy: Expert-level knowledge of CRM automation, BI tools (Tableau/PowerBI), and performance marketing platforms.

Nice to have

• Experience with PR, awards, and industry speaking engagements
• Board presentation experience (ability to present to a Board of Directors)
• Street-cred in building high-growth franchise systems is prioritized