Responsibilities

• Set and evolve FDB's marketing strategy in alignment with commercial goals, market opportunities, product strategy, and executive priorities.
• Lead, coach, and develop a high-performing marketing organization across product marketing, digital, brand, marketing operations, events, content, and agency partnerships.
• Drive full-funnel demand generation and account-based marketing programs that engage healthcare executives, clinical leaders, pharmacy leaders, payers, and technology partners.
• Lead FDB's brand positioning and market narrative as the company expands from drug knowledge provider to clinical guidance partner.
• Partner with Sales, Product Management, Finance, and executive leadership to strengthen go-to-market planning, launch readiness, campaign execution, and revenue accountability.
• Own marketing technology, analytics, attribution, performance reporting, budget planning, and executive-ready insights.
• Guide responsible adoption of AI-enabled marketing workflows to improve speed, quality, personalization, reporting, and team productivity while maintaining brand standards.

Requirements

• Executive-level marketing strategy, business acumen, and ability to connect marketing investment to pipeline, revenue, brand strength, and market expansion.
• Proven ability to lead transformation, scale teams, build operating models, and create clarity in a complex B2B healthcare technology environment.
• Strong command of demand generation, ABM, product marketing, brand positioning, launch planning, digital marketing, events, and marketing operations.
• Excellent executive communication and influence skills, with the ability to advise senior leaders and represent marketing priorities across the business.
• Data-driven decision-making skills, including performance measurement, attribution, ROI analysis, and translation of marketing insights into action.
• Collaborative leadership style with strong cross-functional partnership across Sales, Product Management, Finance, customer-facing teams, and external partners.
• 12+ years of progressive B2B marketing experience, including at least 5 years in a senior marketing leadership role.
• Experience in healthcare technology, health IT, clinical informatics, pharmacy technology, health data, healthcare SaaS platforms, or an adjacent market.
• Demonstrated success building, transforming, or scaling a marketing function, including team development and operating model improvement.
• Experience leading demand generation, ABM, product marketing, brand positioning, campaign strategy, marketing operations, and executive-level reporting.

Benefits

• FDB offers competitive salaries and extensive benefits - including medical, dental, vision, long term disability, life insurance, and matching 401k.
• This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending savings account; paid holidays; paid time off; employee assistance program; and other company benefits.