Pinehurst Careers

Vice President of Marketing - Exempt

Pinehurst, NC (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

Job Summary

Own the end-to-end marketing mandate for a luxury golf/hospitality brand, aligning guest discovery, conversion, and retention with revenue strategy and partner ecosystems.

  • Guest Journey Optimization: Own marketing strategies across inspiration, discovery, booking, stay, and repeat visits.
  • Analytics & Partnerships: Drive data-led optimization and collaboration with revenue, operations, and media partners.
  • Capability Strategy: Decide which marketing capabilities stay in-house vs. outsourced to scale growth.

Job Description

  • Guest Journey Optimization: Think through the full guest journey from inspiration to return, shaping marketing touchpoints and experiences.
  • Analytics & Funnel Optimization: Use analytics to uncover insights and improve lead generation through the funnel that guides smarter decisions.
  • Seasonal & Booking Insight: Understand seasonality, booking pace, guest behavior, and business trends to shape marketing impact.
  • Strategic Collaboration: Partner with revenue management, operations, reservations, and sales leadership to align pricing, demand, and performance.
  • Conversion & Experience Improvement: Identify friction points and opportunities to improve conversion and the guest booking experience.
  • Idea Generation for Engagement: Surface ideas and concepts that strengthen guest connection, repeat, and engagement.
  • Cross-Functional Collaboration: Work adjacent with golf, F&B, retail, operations, reservations, and sales leadership.
  • External Partnerships & Media: Build and strengthen relationships across media, industry partners, and the broader golf and hospitality community.
  • Capabilities & Sourcing: Determine which marketing capabilities should live internally and which should be supported by outside partners.
  • Culture & Talent Development: Build and strengthen relationships across teams, developing talent and culture.

Vice President of Marketing - Exempt

Pinehurst Careers · Pinehurst, NC · On-site