Vice President Marketing

Responsibilities

• Strategic Leadership & GTM Execution
• Design and execute the overarching marketing strategy aligned with the company’s revenue, product, and expansion goals.
• Own the corporate positioning and messaging architecture, ensuring it resonates with enterprise financial institutions, agile fintech builders, and developer communities.
• Drive market expansion strategies into new geographic territories and industry verticals (e.g., lending, retail banking, wealth management, insurance).
• Product Marketing & Technical Messaging
• Lead product marketing initiatives to translate complex data-sharing protocols, API architecture, and compliance frameworks into clear, compelling value propositions.
• Collaborate closely with Product Management to influence the product roadmap based on market intelligence, customer feedback, and competitive analysis.
• Oversee the creation of technical marketing collateral, case studies, whitepapers, and sales enablement toolkits.
• Demand Generation & Developer Adoption
• Architect and optimize a predictable multi-channel inbound and outbound demand generation engine, utilizing Account-Based Marketing (ABM) for enterprise bank clients.

Requirements

• Experience: 10+ years of progressive B2B marketing experience, with 5+ years in a senior leadership role (VP or Head of Marketing) within the FinTech, Open Finance, B2B SaaS, or API infrastructure sectors.
• Industry Acumen: Deep operational knowledge of the financial services landscape, payment rails, API business models, and technical developer ecosystems.
• Proven Track Record: Demonstrated success scaling a fintech or enterprise SaaS company through key growth milestones (e.g., Series B through IPO or major enterprise market expansion).
• Analytical & Technical Mastery: Data-driven mindset with advanced experience leveraging marketing automation (HubSpot, Marketo) and CRMs (Salesforce) to track multi-touch attribution and revenue impact.
• Communication Skills: Exceptional verbal and written communication skills, with the ability to articulate highly technical concepts effortlessly to both C-level banking executives and developers.
• Education: Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field. An MBA or equivalent advanced degree is highly preferred.

Preferred

• MBA or equivalent advanced degree is highly preferred.