Responsibilities

• Build and protect Entangled, our imprints, our books and IP as brand assets that attract readers and fans and convert them – not just at launch, but over the life of a series, an author relationship, and an ecosystem of experiences
• Develop and grow our reader community across channels, deepening engagement with existing fans while continuously bringing new audiences into the Entangled universe
• Work closely with publishers, editors, and product teams to define marketing goals for each title and product launch, then coordinate all functional marketing resources (e.g. brand, paid media, comms, creative, social) to execute against those goals
• Set the go-to-market strategy for major launches and ensure it runs from positioning and messaging through creative execution and paid amplification
• Own performance marketing outcomes: know what’s driving growth, what’s not, and make clear-eyed calls on where to invest and where to cut
• Direct creative services so that assets across every channel are on-brand, compelling, and built around what actually moves readers
• Lead and mentor the marketing team, setting a high bar for both quality and accountability, developing junior talent, and building a team culture where doing the work matters as much as having the ideas
• Represent marketing at the leadership level: bring clear thinking on budget, strategy, and results, and be a genuine partner to the CEO, President and other functional leads

Requirements

• 10+ years of marketing experience with meaningful exposure across multiple disciplines
• Experience leading a marketing team
• Comfort in a lean, fast-moving environment with ambiguity
• Familiar with the tools and metrics of modern performance marketing (paid social, search, attribution modeling) and financial performance

Preferred

• Experience marketing in the romantasy, romance, or genre-based space
• Proven track record building or growing a brand or fan community
• Experience with live events, experiential marketing, or gaming audiences