Vice President, Marketing

Ojai, CA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Elixir's unified marketing effort to enable revenue growth through integrated strategy, demand generation, and partner collaboration.

  • Must-have: 5+ years of marketing leadership in B2B SaaS with cross-functional influence.
  • Standout: Primary ownership of integrated GTM, partner programs, and multi-channel demand generation.
  • Note: Onsite in Ojai and quarterly visits to customers/partners required.

Job Description

Drive Elixir's unified marketing effort to enable revenue growth through integrated strategy, demand generation, and partner collaboration.

Responsibilities

  • Lead all marketing efforts including category marketing, branding, demand generation programs, marketing systems, product marketing, persona work, positioning, public relations, website, partner marketing, sales enablement, and analyst relations to support demand generation and revenue growth strategies.
  • Own the integrated marketing strategy that supports corporate objectives and revenue goals; contribute to company strategy, OKRs, and leadership initiatives.
  • Conduct a quarterly needs assessment of the Marketing organization to identify capability gaps and resourcing priorities.
  • Foster a collaborative, sales aligned culture by partnering productively across Alliances, Sales, Product, Engineering, and Finance.
  • Translate complex product capabilities into compelling, differentiated messaging, value propositions, and persona-based positioning for ideal customer and partner profiles and verticals.
  • Drive category marketing and thought leadership programs that clarify Elixir’s point of view and expand market awareness.
  • Serve as a product evangelist internally and externally on stage, on the road, and with customers and partners.
  • Design and run multi channel demand generation programs that reliably source new customers, emphasizing events, webinars, website optimization, SEO/SEM, and digital presence.
  • Conduct global market research for different verticals in support of Alliances, Sales, and Product teams to enhance product strategy and roadmap.
  • Build partner and direct sales enablement programs that increase conversion and deal velocity.

Requirements

  • Bachelor's degree in Marketing or a related field.
  • A minimum of 5 years of marketing leadership experience, with a focus on B2B SaaS.
  • Ability to work onsite in Ojai, California or willingness to relocate.
  • Quarterly onsite visits to customers, partners, and industry events (including trade shows, conferences, and speaking engagements).
  • Ability to visit HQ in Ojai regularly and relocate within six months.
Elixir Technologies logo

Elixir Technologies

3.7 Glassdoor

Elixir Technologies provides technology and services that help organizations improve communications to their members and customers by streamlining processes and reducing operational costs. Founded in 1985, we have consistently provided state-of-the-art technology for creating and delivering correspondence. Today we continue that standard with Elixir, a collaborative Cloud-based platform used by business teams to generate customer communications.Elixir's cloud-based platform takes the friction out of customer communications, bringing everyone involved in #CCM into one platform for an efficient, integrated process. Combined with Professional Services aimed at getting your org self-servicing, Elixir makes everyone's life easier. Design, review, and then reach your members with regulated and real-time communications through Elixir, how and where they want to be reached.Elixir is designed specifically to handle the strict requirements related to the content, data, and documents that highly regulated industries must follow. Healthcare payers, property and casualty insurance, and life and annuities insurance are among the industries we serve. We are a company of diverse people who value human relationships. Our mission is to improve people’s lives in the way we do business, delivering value to customers through technology.

Founded in 1985
Ojai, California, USA
298 employees (8 in marketing)
77% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
7.1K
Traffic Source Mix
Search
38.4%
Direct
46.1%
Referral
8.2%
Social
6%
Paid
1.1%

Headcount Trend

Current headcount: ~298

Marketing Team

Marketing Team Size
8 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

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