Responsibilities

• Category Leadership: Define, name, and lead the category Doxel is creating at the intersection of AI and construction
• Strategic Leadership: Define and execute the overarching marketing strategy for Doxel, ensuring alignment with company goals and category-creation objectives
• Product Marketing Expertise: Own positioning, differentiation, persona messaging, and customer narrative — making Doxel's story simple, credible, and commercially useful. Partner with sales so every deck, pricing conversation, proposal, and executive narrative reflects cohesive, differentiated messaging — updated in real time as the market shifts
• Corporate Marketing & Thought Leadership: Own category narrative, brand, and market-level storytelling; establish Doxel as a thought leader on operational insight, AI adoption, and construction industry change through original content and points of view
• Demand Generation & Field Marketing: Support teams across both — directing demand gen toward a concentrated, high-value ICP (e.g., ENR 400 contractors, major owners) through account-based, sales-aligned programs, and building field marketing motions (executive dinners, regional forums, user conferences etc.) that turn customers into visible proof points and industry heroes
• Team Leadership & Coaching: Recruit, coach, and lead a lean but senior team across product marketing, corporate marketing, demand generation, and field marketing — developing the people on the team and fostering a culture of ownership and strong execution
• Cross-Functional Collaboration: Serve as a strategic partner to product, sales, and the executive team, influencing roadmap and narrative decisions and driving pipeline and revenue growth

Requirements

• 12+ years of progressive marketing experience, with a track record across the areas above
• A track record of pioneering market-defining strategy — you've helped a company define a category from scratch, win in a crowded market, expand into a new segment, or reposition its narrative, with real evidence of business impact: category awareness lift, pipeline/revenue acceleration, win-rate improvement, sales cycle compression, or a documented shift in analyst/media/customer narrative
• Experience building positioning and messaging for multiple stakeholder personas in a complex sale — able to make something persona-specific, simple enough for reps, sophisticated enough for executive buyers, and credible to end users
• Executive presence — you operate credibly with executives, customers, and create clarity out of ambiguity, and have strong commercial judgment. You optimize for the whole company, not just marketing, and build trust quickly
• Experience playing a meaningful role in scaling a company's go-to-market engine through a significant growth stage
• A talent magnet and hands-on leader — able to attract and manage top marketing talent with credibility across marketing functions, while also building and executing alongside a lean, senior team rather than purely directing others
• AI orientation with direct application to marketing operations — you understand AI as a force reshaping how companies operate, and you've directed or overseen the use of AI tools for marketing reporting, attribution, or campaign optimization
• Prior experience at a high-growth, category defining startup, ideally within the Enterprise B2B SaaS environment
• A curious, strong communicator and strategic thinker — able to synthesize what you learn into a credible point of view, produce high-quality content under tight deadlines, and drive multiple workstreams with a bias for action

Preferred

• Experience in high-ASP enterprise sales motions, ideally with deal sizes above $100K
• Experience in complex vertical markets
• Experience with owner/GC or construction-adjacent audience
• A curious, strong communicator and strategic thinker — able to synthesize what you learn into a credible point of view, produce high-quality content under tight deadlines, and drive multiple workstreams with a bias for action
• 15+? (Note: not adding improvised lines)