Responsibilities

• Brand & Narrative Define and evolve the DocUpdate brand as the company scales
• Build a culturally relevant healthcare brand clinicians genuinely want to be associated with
• Shape messaging across every touchpoint while preserving trust and clinical credibility
• Ensure the brand consistently reflects our physician-first identity and voice
• Translate complex healthcare workflows into clear, compelling storytelling
• Founder Brand & Executive Visibility Build a strong physician founder brand and turn us into one of the most influential physician-founder voices in healthcare
• Develop high-impact thought leadership strategy across social channels (Instagram, YouTube, LinkedIn, X, Reddit), podcasts, press, speaking engagements, and video
• Create a scalable content engine around founder insights, physician advocacy, innovation, and access to care
• Help position DocUpdate as the trusted voice connecting clinicians, industry, and patient access
• Growth Marketing Own clinician acquisition strategy across paid, organic, partnerships, referrals, and lifecycle marketing

Requirements

• 7+ years in marketing, brand, growth, or community leadership
• Experience building culturally relevant brands with passionate communities
• Proven success leading multi-channel acquisition and growth
• Strong background across: Paid media
• Organic social
• Influencer strategy
• Community building
• Lifecycle marketing
• Content strategy
• Experiential/events
• Product launches
• Experience scaling consumer, membership, creator-led, or community-driven brands
• Exceptional communication and storytelling instincts
• Strong creative judgment and brand taste
• Analytical enough to understand performance metrics without becoming purely performance-driven
• Ideal Background You may come from: A high-growth consumer brand
• A membership/community company? (interpretation: keep as text)

Preferred

• Bonus points if you have experience marketing to physicians or highly credentialed professional audiences.

Benefits

• Healthcare: Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
• HSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
• Coverage & Protection: 100% paid short- and long-term disability, plus life and AD&D insurance
• Flexible Time Off: Take the time you need with a flexible vacation policy — recharge your batteries your way
• Parental Leave: Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
• Your Work, Your Way: If you're close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
• Home Office Setup: We'll ship you the gear you need to create a comfortable workspace at home.
• 401(k): Save for your future with tax advantages (and company match!)