Vice President of Marketing and Digital Services

Saco, ME (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead marketing strategy and cross-functional initiatives at Saco Valley Credit Union to boost member engagement and digital capabilities.

  • Own marketing strategy initiatives and revenue-focused campaigns.
  • Must-have: 7–10 years of progressive marketing experience, with financial services exposure.
  • Standout: Digital banking and fintech trends experience driving digital capability improvements.

Job Description

Responsibilities

  • Develop and lead marketing and business development initiatives aligned with organizational goals.
  • Lead one marketing staff member, fostering a collaborative, creative, and performance-driven team environment.
  • Analyze marketing performance and engagement metrics, conduct market research, and recommend product and service improvements.
  • Oversee online and mobile banking platforms, collaborating with vendors and identifying fintech opportunities to enhance digital capabilities.
  • Lead cross-functional strategic initiatives, including technology, product, and vendor implementations.
  • Other job-related duties as assigned.

Requirements

  • Bachelor’s degree in Business, Marketing, Information Systems, or related field required (Master’s preferred).
  • 7-10 years of progressive marketing experience required; financial institution experience strongly preferred.
  • Experience with project management or digital banking platforms strongly preferred.
  • PMP certification or formal project management training is a plus.
  • Strong leadership, communication, and team-building skills.
  • Proven ability to lead marketing strategy, cross-functional projects, and deliver measurable results.
  • Working knowledge of digital banking platforms, fintech trends, and member experience best practices.
  • Strong analytical, problem-solving, and decision-making skills.

Preferred

  • Master’s degree preferred.

Benefits

  • Saco Valley Credit Union offers an excellent compensation package as well as the opportunity to thrive in a challenging, fun, and exciting environment. We offer health, dental, 401K, paid holidays, paid time off, life insurance, and other great benefits.
Saco Valley Credit Union logo

Saco Valley Credit Union

Saco Valley is a not-for-profit, member-owned financial cooperative. Our mission is to provide quality financial services to our members in a personal, friendly and efficient manner, while maintaining financial stability. As a democratic member-owned financial institution, we exist to serve our members. That's why we can provide quality services at affordable prices. At Saco Valley Credit Union, you're not just a member, you're an owner. That means you'll enjoy more control over your financial future.

Founded in 1947
Saco, Maine, USA

Traffic Signals

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