Responsibilities

• Lead marketing strategy with a primary focus on demand generation, enterprise pipeline creation, and measurable revenue impact
• Build, optimize, and scale a modern, repeatable marketing engine that delivers predictable growth
• Own the full-funnel marketing motion from awareness through consideration to conversion
• Partner closely with Sales, Product and Operations to align on ICP, value messaging, targeting, and joint GTM execution
• Establish and track clear KPIs including pipeline contribution, opportunity conversion, win rates, and ROI
• Define and elevate market narrative around browser-native security and next-generation SSE
• Help define the marketing technology stack (Salesforce, marketing automation, analytics, intent tools)
• Implement clear data-driven attribution models that credibly show marketing’s impact on revenue and that can be used to pivot strategy as necessary
• Create dashboards that provide transparent visibility into marketing performance and pipeline outcomes
• Work closely with Product and Engineering to ensure accurate positioning of Conceal’s strategic and operational value based on product capabilities and roadmap

Requirements

• Possesses a deep understanding of SaaS marketing and modern demandgeneration strategies
• Brings 8–10 years of experience in B2B SaaS markets targeting midmarket and enterprise customers, with strong exposure to IT security, software development, or similarly complex product environments
• Demonstrated success playing a key role in scaling startups from early stages through a $25M ARR run rate
• Experienced with modern marketing tools and technologies, including evaluation, implementation, integration, and ongoing optimization
• Brings a positive, growthdriven mindset and excels at collaborative, tactful problem solving in highpressure situations