Vice President of Marketing

USA (On-site)

$230K/yr – $300K/yrSenior Level12+ years expFull time

Posted 9 hrs ago

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Job Summary

Own and lead the Miami marketing function, shaping brand, growth strategy, and data-driven programs across digital, PR, and community initiatives to drive customer acquisition and retention.

Own annual marketing plans, budgets, and performance metrics.
Develop and mentor a high-performing marketing leadership team.

Job Description

Responsibilities

Develop and execute comprehensive marketing strategies aligned with organizational growth objectives.
Lead brand development and market positioning for the Miami branch.
Build, mentor, and manage a high-performing marketing leadership team.
Establish annual marketing plans, budgets, and measurable performance objectives.
Oversee digital marketing, public relations, advertising, content strategy, and community engagement initiatives.
Analyze market trends, competitive landscape, and customer insights to identify growth opportunities.
Partner closely with executive leadership and operational teams to support business expansion initiatives.
Drive customer acquisition, engagement, and retention through data-driven marketing programs.
Monitor marketing performance metrics and provide executive-level reporting and strategic recommendations.
Manage relationships with external agencies, media partners, and strategic vendors.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline required.
Master's degree (MBA or related field) preferred.
12+ years of progressive marketing leadership experience, including senior executive responsibilities.
Demonstrated success leading large-scale marketing strategies and organizational growth initiatives.
Experience building and leading high-performing marketing teams.
Strong background in brand strategy, digital marketing, analytics, and business development.
Excellent leadership, communication, presentation, and decision-making skills.
Ability to thrive in a fast-paced, growth-oriented environment.

Preferred

Executive leadership experience supporting multi-site or regional business operations.
Proven success launching or expanding new business locations.
Experience managing significant marketing budgets and strategic partnerships.
Strong analytical mindset with experience using marketing performance metrics to guide decision-making.