Vice President of Marketing and Communications

Responsibilities

• Strategic Leadership & Brand Management: Develop and oversee a comprehensive marketing and communications strategy that aligns with the organization's mission, vision, and growth objectives.
• Strategic Leadership & Brand Management: Serve as the primary steward of the brand, ensuring consistency and integrity across all messaging, visual identity, and digital platforms.
• Strategic Leadership & Brand Management: Drive innovation in marketing campaigns, audience engagement, and digital presence to expand brand awareness and market penetration.
• Strategic Leadership & Brand Management: Provide strategic insights to the executive team, contributing to organizational decision-making and long-term planning.
• Marketing & Communications Oversight: Lead, mentor, and manage the marketing and communications team, including employees, contractors, volunteers, and interns, ensuring high performance and professional growth.
• Marketing & Communications Oversight: Oversee the development and execution of all marketing materials, digital content, and campaigns, ensuring alignment with the organization's goals and key performance indicators (KPIs).
• Marketing & Communications Oversight: Direct the strategy and execution of digital marketing, including SEO, SEM, email marketing, content marketing, and social media engagement.
• Marketing & Communications Oversight: Drive media relations strategy, serving as a senior spokesperson when needed and cultivating relationships with key media outlets to enhance public relations efforts.
• Content & Digital Strategy: Oversee content development across all platforms, including the website, blogs, social media, newsletters, and multimedia storytelling initiatives.
• Content & Digital Strategy: Ensure all digital assets, including the website and social media platforms, are optimized for user experience, accessibility, and engagement.

Requirements

• At least 10 years of progressive and proven senior leadership experience in leading marketing, communications, public relations, or a related field, preferably in the nonprofit sector.
• Expert-level understanding of digital marketing strategies, branding, content marketing, and audience engagement.
• Strong track record of developing and executing marketing strategies that drive measurable results.
• Experience leading and mentoring marketing teams, fostering a high-performance culture.
• Exceptional storytelling and brand-building abilities across multiple channels.
• Strong analytical mindset, with the ability to interpret data and translate insights into actionable marketing strategies.
• Experience managing marketing budgets and optimizing resources for maximum impact.
• Proficiency in marketing tools and platforms, including Canva, Adobe Creative Suite (InDesign, Illustrator, Photoshop), email marketing software, social media management tools, and CRM systems.
• Excellent communication and public speaking skills, with experience in media relations and crisis communication.
• Deep understanding of social media trends, content strategy, and paid media.

Preferred

• Military experience, strong connection to the U.S. Military, or knowledge of the military community is a plus.

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance