Responsibilities

• Lead the university’s integrated marketing and communications function offering support for the university’s efforts to communicate Regis’ unique mission and characteristics in a compelling manner; enhancing and promoting the university's reputation to prospective students, parents, alumni, donors, the community, and audiences around the globe.
• Partner with the President and senior staff on envisioning, championing, and implementing inspirational, distinctive, and bold communications, marketing, public relations, external and government relations strategies for the university.
• Provide thought leadership and guidance in developing and amplifying the Regis brand and reputation, strengthening the university’s ability to reach its goals.
• Serve as the President's lead public relations advisor, working collaboratively to develop and implement a thought leadership platform, and in the development of speeches, op-eds and other forms of significant communication.
• Act as a thought partner with fellow Cabinet members, including the vice presidents for enrollment and advancement, in the development of annual goals and strategies.
• In partnership with senior staff, support the initiation, oversight, and evaluation of institutional relationships; assure the development of institutional structures within marketing communications to support and maximize partnership agreements.
• Provide strategic counsel to the President and Cabinet on institutional reputation, issues management, crisis communications, and constituent engagement.
• Partner with Academic Affairs and Enrollment Management to identify market demand for existing programs and new program development and program feasibility; lead the division in successfully targeting and fostering new markets; develop and support enrollment and marketing plans to successfully launch new programs which align with the university's mission.
• Oversee the consistency of image, tone, and content of all Regis College communications, publications, social media, and electronic messages to effectively reach individual audiences, expand and elevate perception of a Regis education, and advance organization priorities.
• Enhance name recognition, reputation, and branding of the university by evaluating and acting on opportunities to develop, deepen, and affirm the core messages of the university’s reputation.