Responsibilities

• Lead the university’s integrated marketing and communications function offering support for Regis’ mission and characteristics to audiences worldwide.
• Partner with the President and senior staff on envisioning and implementing bold communications, marketing, public relations, external and government relations strategies.
• Provide thought leadership to develop and amplify the Regis brand and reputation to help reach university goals.
• Serve as the President's lead public relations advisor, shaping a thought leadership platform and speeches, op-eds, and other major communications.
• Act as a thought partner with Cabinet members on annual goals and strategies.
• Support initiation, oversight, and evaluation of institutional relationships to maximize partnerships.
• Provide strategic counsel on institutional reputation, issues management, crisis communications, and stakeholder engagement.
• Identify market demand with Academic Affairs and Enrollment Management, target new markets, and develop enrollment and marketing plans to launch new programs.
• Ensure consistency of image, tone, and content across all Regis communications to elevate perception of Regis education and advance priorities.
• Enhance name recognition and branding by refining core messages and evaluating opportunities to deepen Regis’ reputation.
• Use market research, audience insights, and performance analytics to inform decisions and measure effectiveness.
• Serve as primary contact with external agencies and media, and act as the official spokesperson for Regis College.
• Lead all public relations initiatives, including building relationships to increase earned media and distributing press materials and speeches.
• Oversee strategic planning and implementation of PR, including expanding the university’s digital footprint through media outreach.
• Collaborate with university leadership to position new and reposition existing programs to maximize enrollments.
• Develop comprehensive marketing messages to attract prospective students across all programs.
• Partner with Enrollment Management to align marketing with recruitment and enrollment goals.
• Cultivate key institutional relationships with boards, advisory groups, and alumni networks.

Requirements

• Bachelor’s degree; advanced degree preferred.
• Experience leading integrated marketing, communications, public relations, brand management, and market analysis in higher education or related environment.
• Progressive leadership experience with cross-functional teams in a fast-paced setting.
• Deep understanding of today’s competitive higher education landscape.
• Strong leadership, organizational, and interpersonal skills to motivate diverse teams.
• Ability to build a collegial work environment and align marketing, PR, and partnerships with institutional objectives.
• Strategic thinker who can execute in a resource-constrained environment.
• Skilled storyteller with experience crafting messaging across print, digital, and social platforms, including executive communications.
• Ability to engage stakeholders in developing innovative communications and marketing plans for broad audiences.
• Broad knowledge of communications platforms and practices with digital and social media expertise.
• Understanding of audiences including graduate students, adult learners, and undergraduates.
• Judgment and diplomacy in complex situations, capable of motivating and persuading others.
• Ability to negotiate communications across multi-generational audiences and reflect Regis’ mission and values.
• Commitment to inclusive excellence and understanding of the impact of communications on diverse constituencies.
• Data-informed decision maker with experience in KPI development and ROI assessment.
• Strong budget management to optimize resource allocation.

Preferred

• An advanced degree from a regionally accredited institution is preferred.