Lead, Communications
Instruction Partners
USA (Remote)
In-houseFull-timeSenior level5+ years exp.
10 hrs ago
Vice President Marketing Communications
USA (Hybrid)
Salary Not AvailableDirector/ExecutiveFull time
Posted 4 months ago
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Job Summary
Drive global marketing, brand, and ecosystem strategy for a blockchain infrastructure platform, coordinating GTM and developer/community growth.
- Must-have: 20+ years in marketing/communications/growth leadership in blockchain or tech.
- Standout: Experience building Web3 developer ecosystems and scaling adoption.
- Executive-level GTM and cross-functional leadership across global teams.
Job Description
Responsibilities
- Marketing Leadership & Brand Strategy
- Lead and oversee Impact Developers’ global marketing and communications strategy, aligning with corporate vision and ecosystem growth objectives.
- Define and elevate the company’s brand identity as a leading blockchain infrastructure and Web3 innovation platform.
- Develop cohesive messaging across protocol, platform, and ecosystem layers for developers, enterprises, and communities.
- Ensure brand positioning reflects trust, decentralization, innovation, and long-term ecosystem value.
- Go-To-Market Strategy & Ecosystem Growth
- Design and execute integrated go-to-market strategies for blockchain products, protocols, and developer platforms.
- Drive ecosystem growth through developer acquisition, community expansion, and partner onboarding.
- Build scalable growth loops across token ecosystems, developer incentives, and network effects.
- Collaborate with Product, Engineering, and Partnerships teams to align GTM strategies with protocol adoption and usage metrics.
Requirements
- 20+ years of progressive experience in marketing, communications, or growth leadership within blockchain, crypto, technology, or platform-driven companies.
- Proven success in building brands and scaling adoption in Web3, developer ecosystems, or emerging technology markets.
- Strong understanding of blockchain infrastructure, token economies, decentralized governance, and ecosystem dynamics.
- Experience working with executive leadership, global teams, and cross-functional stakeholders.
- Exceptional storytelling, strategic thinking, and execution capabilities in complex, rapidly evolving environments.
- Bachelor’s degree in Marketing, Business, Computer Science, or related field required; MBA or advanced degree preferred.
Preferred
- MBA or advanced degree preferred.
Benefits
- Competitive executive compensation with performance-based incentives.
- Eligibility for equity and token-based incentive participation.
- Comprehensive health, insurance, and retirement benefits.
- Hybrid work model based in San Francisco.
- Opportunities to represent Impact Developers at global blockchain, crypto, and Web3 conferences.
Impact Developers Inc.
MPACT Developers is a Austin-based real estate development company focused on mid-to-large multifamily and mixed-use properties/communities comprised of condos, town homes, apartments and retail condos in the Austin, Texas and surrounding markets. IMPACT’s team manages its project from concept to engineering, design, and completion, then the marketing, sales or leasing of the same. As an Austin native company, IMPACT has a keen sense of where the City of Austin is growing, the local trends, up-and-coming neighborhoods, and the needs of its customers
Headcount Trend
Current headcount: ~11
