Lead, Communications
Instruction Partners
USA (Remote)
In-houseFull-timeSenior level5+ years exp.
12 hrs ago
Vice President Marketing Communications
USA (Hybrid)
Salary Not AvailableSenior Level20+ years expFull time
Posted 4 months ago
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Job Summary
Drive global marketing, brand, and ecosystem growth for Impact Developers across developers, enterprises, and ecosystems.
- Own and execute the global marketing, branding, and communications strategy.
- Must-have: 20+ years in marketing/leadership in blockchain/tech.
- Standout: Proven ability to scale developer ecosystems and global expansion.
Job Description
Responsibilities
- Marketing Leadership & Brand Strategy: Lead and oversee Impact Developers’ global marketing and communications strategy, aligning with corporate vision and ecosystem growth objectives.
- Define and elevate the company’s brand identity as a leading blockchain infrastructure and Web3 innovation platform.
- Develop cohesive messaging across protocol, platform, and ecosystem layers for developers, enterprises, and communities.
- Ensure brand positioning reflects trust, decentralization, innovation, and long-term ecosystem value.
- Go-To-Market Strategy & Ecosystem Growth: Design and execute integrated go-to-market strategies for blockchain products, protocols, and developer platforms.
- Drive ecosystem growth through developer acquisition, community expansion, and partner onboarding.
- Build scalable growth loops across token ecosystems, developer incentives, and network effects.
- Collaborate with Product, Engineering, and Partnerships teams to align GTM strategies with protocol adoption and usage metrics.
- Communications, Narrative & Thought Leadership: Define and control Impact Developers’ global narrative across blockchain, Web3, and decentralized infrastructure themes.
- Oversee PR, media relations, executive communications, and industry positioning.
- Develop high-impact content including whitepapers, technical narratives, research reports, and ecosystem updates.
- Position the company as a thought leader across crypto, developer infrastructure, and decentralized governance.
- Developer, Community & Ecosystem Engagement: Build and scale a global developer and community engagement strategy.
- Drive participation through hackathons, grants programs, community initiatives, and ambassador networks.
- Foster a vibrant ecosystem of developers, contributors, validators, and partners.
- Ensure strong alignment between community growth and protocol adoption.
- Growth Strategy & Global Expansion: Support global expansion strategies across key Web3 and crypto markets.
- Develop localized marketing and community strategies tailored to regional ecosystems.
- Establish partnerships with exchanges, wallets, infrastructure providers, and institutional players.
- Enable cross-border ecosystem growth while navigating regulatory and market-specific dynamics.
Impact Developers Inc.
MPACT Developers is a Austin-based real estate development company focused on mid-to-large multifamily and mixed-use properties/communities comprised of condos, town homes, apartments and retail condos in the Austin, Texas and surrounding markets. IMPACT’s team manages its project from concept to engineering, design, and completion, then the marketing, sales or leasing of the same. As an Austin native company, IMPACT has a keen sense of where the City of Austin is growing, the local trends, up-and-coming neighborhoods, and the needs of its customers
Headcount Trend
Current headcount: ~11
