Double Fish Technology Company

Vice President Marketing Communications

USA (Hybrid)

Salary Not AvailableSenior Level20+ years expFull time

Posted 2 months ago

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Job Summary

Own the global brand and thought leadership narrative for a blockchain and digital transformation leader, aligning communications strategy with business objectives and executive visibility.

  • Global brand authority across markets via PR, executive messaging, and content that educates and influences.
  • Integrated campaigns across owned, earned, and paid channels with consistent positioning and ecosystem engagement.
  • Audience-focused storytelling and research-driven content to expand reach and strengthen market perception.

Job Description

Responsibilities

  • Define and lead marketing communications strategy aligned with corporate vision and business objectives.
  • Develop integrated frameworks supporting brand growth, market expansion, and ecosystem engagement.
  • Ensure consistent messaging across channels and geographic markets.
  • Build strategies that enhance corporate credibility, visibility, and industry leadership.
  • Elevate global brand identity within blockchain technology and digital innovation markets.
  • Develop compelling value propositions and positioning for corporate, product, and ecosystem initiatives.
  • Ensure brand consistency across digital platforms, materials, events, media, and partner communications.
  • Monitor market perception and implement strategies to enhance brand equity and recognition.
  • Lead corporate public relations, media relations, and external communications programs.
  • Develop relationships with industry media, journalists, influencers, analysts, and strategic partners.