Responsibilities

• Operate and scale pay-per-call acquisition across health, life, and P&C; manage day-to-day relationships with call networks, affiliates, and publishers; execute call routing, pricing, and yield optimization across inbound sources; and control CAC at a granular level by source, campaign, and cohort.
• Apply proprietary consumer data to identify and target high-value segments, operationalize lookalike and predictive models, and execute segmentation strategies based on life stage, risk, and coverage gaps across marketing, product, and sales systems.
• Manage cost per call, revenue per call, and margin per call; execute real-time bidding and pricing strategies; optimize call duration, transfer rates, and close rates; and aggressively eliminate low-quality traffic while scaling high-performing sources.
• Operate owned lead generation funnels across web and mobile, including paid search and social campaigns, SEO and content execution, landing page systems, email and SMS acquisition flows, and retargeting infrastructure — with the goal of reducing dependency on external traffic sources over time.
• Execute lifecycle campaigns tied to the Catch Protection Score, including cross-sell, upsell, bundle, and renewal retention strategies that drive lifetime value across all product lines.
• Optimize landing pages, call flows, and digital funnels through continuous A/B testing; align marketing messaging with agent scripts and product experience; and identify and eliminate conversion friction points across inbound and outbound channels.
• Execute brand strategy around the Catch Protection Score, ensuring brand messaging improves trust and conversion rates and directly supports lower CAC and higher yield, not vanity metrics.
• Diversify acquisition across multiple sources and partners, monitor channel risk and platform dependency, maintain redundancy in acquisition pipelines, and identify and test emerging channels proactively.
• Operate full-funnel attribution models across all channels, tracking performance from impression to policy to renewal, with real-time dashboards, cohort analysis, and lifetime value reporting.
• Lead and develop an existing multi-disciplinary marketing organization; identify organizational gaps and capability needs; hire and develop channel specialists; manage affiliate and vendor relationships; and hold all teams accountable to clear, measurable KPIs.