Vice President of Marketing at Catch Health | Clearwater, FL

Catch Health

Vice President of Marketing

Clearwater, FL (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the pay-per-call and lead-gen engine across health and insurance, combining data-driven segmentation, lifecycle marketing, and full-funnel attribution to drive CAC down and yield up.

Pay-per-call & partner network ownership: pricing, routing, and source-level optimization with tight CAC control.
Data-driven audience and lifecycle: lookalike models, life-stage targeting, cross-sell and renewal plays across marketing, product, and sales.
Full-funnel measurement and org leadership: attribution from impression to renewal, plus building and scaling a multi-disciplinary marketing team.

Job Description

Operate and scale pay-per-call acquisition across health, life, and P&C; manage day-to-day relationships with call networks, affiliates, and publishers; execute call routing, pricing, and yield optimization across inbound sources; and control CAC at a granular level by source, campaign, and cohort.
Apply proprietary consumer data to identify and target high-value segments, operationalize lookalike and predictive models, and execute segmentation strategies based on life stage, risk, and coverage gaps across marketing, product, and sales systems.
Manage cost per call, revenue per call, and margin per call; execute real-time bidding and pricing strategies; optimize call duration, transfer rates, and close rates; and aggressively eliminate low-quality traffic while scaling high-performing sources.
Operate owned lead generation funnels across web and mobile, including paid search and social campaigns, SEO and content execution, landing page systems, email and SMS acquisition flows, and retargeting infrastructure — with the goal of reducing dependency on external traffic sources over time.
Execute lifecycle campaigns tied to the Catch Protection Score, including cross-sell, upsell, bundle, and renewal retention strategies that drive lifetime value across all product lines.
Optimize landing pages, call flows, and digital funnels through continuous A/B testing; align marketing messaging with agent scripts and product experience; and identify and eliminate conversion friction points across inbound and outbound channels.
Execute brand strategy around the Catch Protection Score, ensuring brand messaging improves trust and conversion rates and directly supports lower CAC and higher yield, not vanity metrics.
Diversify acquisition across multiple sources and partners, monitor channel risk and platform dependency, maintain redundancy in acquisition pipelines, and identify and test emerging channels proactively.
Operate full-funnel attribution models across all channels, tracking performance from impression to policy to renewal, with real-time dashboards, cohort analysis, and lifetime value reporting.
Lead and develop an existing multi-disciplinary marketing organization; identify organizational gaps and capability needs; hire and develop channel specialists; manage affiliate and vendor relationships; and hold all teams accountable to clear, measurable KPIs.

Catch Health

Our mission is simple; make sure each individual we work with is educated about our products and help them choose the best options to protect them properly.Finding the right Life and Health Insurance products can be challenging in today’s insurance environment. Sabal Financial Services offers a complete line of individual health and life insurance products that are crafted to meet you and your family’s specific needs. We work with several different top-rated insurance companies, and will place your account with the company that will provide you with the coverage and benefits you want.The Medicare Basics powered by Sabal Financial Servives can help you make sound, informed decisions about issues affecting your life, health and insurance needs. Our philosophy is to fully understand your objectives and then translate them into solutions that provide assurance and peace-of-mind.

Founded in 2018

Clearwater, Florida, USA

40 employees (1 in marketing)

themedicarebasics.com