Responsibilities

• Act as a trusted advisor to the CMO on performance, investment decisions, and strategic priorities
• Translate marketing strategy into operational plans, targets, and execution frameworks
• Drive operating cadence (QBRs, MBRs, exec reporting, planning cycles)
• Own the marketing performance model across pipeline, revenue contribution, and ROI
• Ensure single source of truth for metrics across Marketing, Sales, and Finance
• Deliver actionable insights, not just reporting
• Lead enterprise-level initiatives such as: AI in marketing, Funnel redesign / GTM shifts, Productivity and efficiency programs, Drive adoption and behavior change, not just implementation
• Define how marketing operates across: Functions, Regions, Segments
• Establish clear governance, accountability, and decision frameworks
• Remove friction between teams (a big hidden value of this role)