Drive strategic marketing leadership for Preferred and PRU to fuel growth, strengthen agency networks, and improve account retention.

• Own marketing strategy and execution for Preferred and PRU to drive new business and retention.
• Responsible for agency distribution performance, brand and market positioning, product/service coordination, and marketing budget oversight; partners with underwriting and trust services to support new and renewal business activity.
• Develop, manage, and expand Preferred’s agency distribution system.
• Partner with the SVP of Trust Services to align overall marketing strategy, messaging, and go-to-market plans.
• Identify, recruit, and onboard new agents; monitor performance and engagement.
• Support agents in identifying and developing new member and prospect relationships.
• Deliver regular presentations on PRU and Preferred to agents, trustees, and trade associations.
• Assist agents with presentations to members and prospects, including preparation of materials and messaging.
• Coordinate cross-functional development and launch of new products and services.
• Build and maintain relationships with key associations (e.g., PRIMA, AGRIP, RIMS) to strengthen market visibility and engagement.