Vice President of Marketing

Ronkonkoma, NY (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Lead executive marketing for a senior living brand portfolio, driving strategy, brand integrity, and growth.

  • Must-have: Proven strategic leadership and cross-functional collaboration in senior living or hospitality.
  • Standout: Ownership of brand strategy across multiple brands and channels.
  • Standout: Ability to build and mentor a high-performance marketing team.

Job Description

Responsibilities

  • Strategic Planning
  • Develop and implement strategic marketing plans aligned with organizational objectives.
  • Identify market trends, competitive landscape, and opportunities to position the organization effectively.
  • Team Leadership
  • Lead, mentor, and manage a team of marketing professionals.
  • Foster a collaborative and high-performance culture within the marketing department.
  • Marketing Policies and Procedures
  • Develop, implement, and maintain marketing policies and procedures.
  • Ensure compliance with industry regulations and ethical standards.
  • Brand Management
  • Oversee the organization's brand strategy and ensure consistent messaging across all channels.
The Bristal Assisted Living logo

The Bristal Assisted Living

The Bristal stands as the premier provider of luxury senior living across the New York tri-state area. Our privately-owned communities in Long Island, Westchester, Manhattan, and New Jersey deliver personalized care that honors each resident's unique journey and celebrates their independence.What distinguishes The Bristal is our comprehensive approach to senior living. We create environments where residents continue enjoying lifelong interests while receiving tailored support. Our communities blend elegant accommodations with innovative programming designed to enrich daily life at every level of care - from independent living to assisted living and specialized memory care.Our team members are the heart of The Bristal experience. We foster an atmosphere of mutual growth and support, offering career development through our Career Paths Program and specialized training like our Hands-On & Hearts-In® sensitivity program. We believe that fulfilling careers lead to exceptional resident care, which is why we invest in those who share our commitment to improving seniors' lives.We are proud to be recognized as Great Place to Work® CertifiedTM, a true reflection of the supportive and empowering culture of our communities.With a quarter of a century legacy built on excellence, compassion, and genuine connection, The Bristal communities continue to set the gold standard for senior living communities that truly understand and honor each resident's individual story.

Founded in 2000
East Meadow, New York, USA
821 employees (48 in marketing)

Traffic Signals

Monthly Visitors
10.9K
Monthly Google Ads Budget
$84.9K
Traffic Source Mix
Search
40.3%
Direct
42.9%
Referral
6.7%
Social
8.7%
Paid
1.4%

Headcount Trend

Current headcount: ~821

Marketing Team

Marketing Team Size
45 (5% of company)