Vice President Marketing

USA (On-site)

$180K/yr – $220K/yrSenior Level10+ years expFull time

Posted 5 months ago

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Job Summary

Senior marketing leader with a track record of building integrated strategies, strong brand storytelling, and data-driven execution. Candidate emphasizes collaboration with Sales, demand generation, and leadership development to drive revenue and market presence. Experience aligns with B2B, AdTech/MarTech, and global skalping of pipeline.

Job Description

Responsibilities

  • Develop and execute a comprehensive, integrated marketing strategy that aligns with aggressive business goals (revenue, market share, brand equity)
  • Own the brand narrative, positioning and core value proposition
  • Elevate Bridge’s market presence through elite storytelling, thought leadership, and integrated communications that establish the Bridge as a dominant industry leader
  • Ensure compelling and consistent messaging all customer segments and channels (brands, agencies, and local media companies).
  • Lead, mentor, and grow a high-performing marketing team encompassing product marketing, demand generation, content, communications (PR/AR), and creative services
  • Foster a culture of high accountability, innovation, and data-driven decision-making
  • Foster a data-driven, accountable, and innovative culture within the marketing organization.
  • Partner deeply with Sales leadership to bridge the gap between marketing activity and closed-won revenue, ensuring the field is equipped with the intelligence and collateral needed to win

Requirements

  • 10+ years of progressive experience in marketing, with at least 5+ years in a senior leadership role (Director or VP) within the AdTech or MarTech sector
  • Demonstrable success in driving B2B revenue and scaling a global demand generation engine
  • Deep expertise in the "Demand Waterfall" and modern GTM tech stacks. You have a history of scaling lead-to-revenue models that consistently meet or exceed aggressive pipeline targets.
  • A "revenue-first" mindset with a history of building high-trust, high-impact partnerships with Sales and Customer Success leadership
  • Exceptional ability to synthesize complex marketing data into clear, actionable insights for the CEO, Board of Directors, and external investors
  • Proven ability to recruit, mentor, and retain a multidisciplinary team of high-performers across demand gen, brand, product marketing, and ops
  • A visionary leader who fosters a culture of high accountability, rapid experimentation, and creative excellence
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

Preferred

  • What BRIDGE offers you:
  • An opportunity to work with and directly impact our organization’s growth and revenue
  • An opportunity to work with the latest technology
  • Professional growth and development
  • Competitive salary and compensation structure and benefits
  • An enjoyable and evolving culture in a forward-thinking company

Benefits

  • What BRIDGE offers you:
  • An opportunity to work with and directly impact our organization’s growth and revenue
  • An opportunity to work with the latest technology
  • Professional growth and development
  • Competitive salary and compensation structure and benefits
  • An enjoyable and evolving culture in a forward-thinking company
BRIDGE logo

BRIDGE

Bridge is a learning management system designed to make training easy and effective. With a user-friendly interface, simple course creation, mobile app and clear reporting, Bridge helps companies deliver and track training effortlessly. But Bridge goes far beyond what a typical LMS can do, with powerful skills management tools to help develop your employees.Get insight into the skills your team has, what they need, and how proficient they are. Plus, 150 ready-made courses from Skillsoft, a global leader in digital learning, are bundled into your learning library. These expert-led, research-backed courses are recognized by top certification bodies, giving your team the skills they need to succeed.With Bridge, you can: - Align skills across your organization with an AI-powered skills taxonomy fueled by real-time labor market data. - Measure skills coverage and spot gaps faster with peer feedback and analytics that give managers a complete skills picture.- Drive growth with personalized development plans that focus on building the skills that matter most.- Jump start skills development with 150 ready-made courses from Skillsoft, a global leader in digital learning. These courses are already tagged with skills, making it faster and easier for learners to find the training they need.- Show employees possible career moves and what skills and learning opportunities will get them there.- Connect people with mentors through skills communities.- AI‐generated course summaries give you sharper skills tagging so learners get smarter recommendations.- Track learning progress and measure skill coverage across the whole organization.

Founded in 2008
Salt Lake City, Utah, USA
138 employees (12 in marketing)

Traffic Signals

Monthly Visitors
22.7K
Monthly Google Ads Budget
$55.6K
Traffic Source Mix
Search
43.9%
Direct
41.1%
Referral
8.4%
Social
5.3%
Paid
1.1%

Headcount Trend

Current headcount: ~140

Marketing Team

Marketing Team Size
9 (7% of company)
Marketing Roles Posted (Last 30 Days)
3