Responsibilities

• Develops brand, marketing, and sales strategies for assigned authors and manages the execution and coordination of those strategies across the company.
• Leads the process of creating, implementing, (and revising, as necessary) a brand messaging document for each brand author, which is the touchstone document for each brand author.
• Runs point on strategic planning (including market research) for brand authors, with the goal of maintaining ideal release timing and annualizing brand revenue.
• Analyzes author sales reports prior to brand leadership team (BLT) meetings and reviews trends and opportunities with the publisher.
• Oversees product development, marketing efforts, and sales initiatives for assigned brands across HCCP.
• Identifies online media outlets, executes media buy, sets up target audiences, budgets, and bids. This position will be responsible for running campaigns on Amazon, Facebook/Instagram, Google, YouTube, Pinterest, etc.
• Monitors and tracks progress of digital ad campaigns and makes real-time adjustments.
• Participates in sales conference and potential external partner presentations.
• Manages creation of digital marketing assets (online ads, emails, web pages, graphics, video ads, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing.
• Serves as a liaison between each brand author, the author’s representatives, and HCCP employees.

Requirements

• Knowledge: Deep understanding of marketing strategy and brand management required.
• Understanding of basic financial reporting and sales trend analysis required.
• Familiarity with the assigned brands—and an affinity for the core message of each are valuable.
• Knowledge of the book publishing process and marketing and distribution trends affecting the publishing industry preferred.
• Work Experience: Extensive experience (7-10+ years) in multiple phases of marketing and publicity, including promotion, merchandising, packaging, and master strategy.
• Expertise in brand management and strategic planning.
• Minimum 7 years in publishing preferred and two or more years in a leadership role preferred.
• Education: Bachelor’s degree, preferably in business, marketing, or communication. Master’s degree is a plus.
• Industry Knowledge: Knowledge of the book general and Christian markets, strongly preferred.
• Skills: Strong analytical and metrics-based decision-making experience

Nice to Have

• Master’s degree is a plus.
• Knowledge of the book general and Christian markets, strongly preferred.
• Knowledge of key competitors, authors, and agencies, as well as current content, branding, marketing, and sales trends, preferred.