Responsibilities

• Develop and lead marketing strategies that support each of BluSky's growth engines, including Branch Sales, Strategic Accounts, Insurance Services, and Residential Sales, recognizing the distinct requirements of each.
• Drive vertical and industry expansion along with both national and local market activation to open and accelerate new sources of growth.
• Develop and execute a long-term marketing strategy aligned with business objectives and growth targets.
• Own marketing's contribution to organic revenue growth and partner with the CRO and sales leadership to convert market opportunity into pipeline and revenue.
• Define and manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Drive brand positioning and differentiation strategies to strengthen market presence, and ensure consistent messaging across all channels.
• Ensure deeper integration between marketing and sales efforts to optimize pipeline development and revenue impact, defining the shared operating model, service levels, and hand-offs between the two teams.
• Develop digital marketing initiatives to generate top-of-funnel leads and improve conversion rates.
• Oversee SEO, SEM, website optimization, marketing automation, and online campaigns.
• Manage trade shows, conferences, and event marketing to maximize ROI, and measure event-generated pipeline and revenue.

Requirements

• 10+ years of progressive marketing leadership experience, including digital marketing and demand generation.
• Proven success in developing integrated marketing strategies that drive measurable business results.
• Strong understanding of SEO, SEM, account-based marketing, and marketing automation tools.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Demonstrated ability to collaborate cross-functionally with sales, operations, and executive leadership to achieve shared goals.
• Proven track record of innovation in marketing strategies, tools, and technologies to drive growth and efficiency.
• Experience leading marketing within a multi-location or distributed business and supporting both enterprise and local sales motions.
• Demonstrated success building a measurable demand-generation engine and managing a meaningful marketing budget.
• Track record of leading teams and organizational transformation, and partnering directly with a CRO, CEO, or executive leadership team.
• Ability to translate market insights into growth strategy and to develop executive-level reporting and recommendations.

Preferred

• Experience operating in a high-growth or private equity-backed environment preferred.
• Industry experience in restoration, construction, facilities, insurance, property management, or another distributed service business preferred.