Responsibilities

• Develop and lead the company’s overall marketing strategy across DTC, retail, social media, influencer marketing, paid media, brand and customer retention.
• Lead the marketing strategy for major national retail launches, ensuring strong awareness, trial and sustained in-store velocity.
• Develop retailer-specific launch plans,
• Partner closely with sales and retail teams to support buyer presentations, retailer relationships, new account launches and geographic expansion.
• Analyze retail performance using syndicated and retailer data to identify opportunities and improve distribution, velocity and promotional effectiveness.
• Create coordinated marketing campaigns that connect national brand awareness, celebrity partnerships, social content, influencer activity and retail availability.
• Own the DTC business and revenue performance across Shopify, TikTok Shop and other e-commerce channels.
• Build and scale TikTok Shop, including affiliate recruitment, creator partnerships, shoppable content, live selling, promotional strategy and platform advertising.
• Lead the Shopify growth strategy, including conversion-rate optimization, merchandising, landing pages, bundles, subscriptions, promotions, average order value and customer lifetime value.
• Build and manage a large-scale influencer and creator program that drives brand awareness, high-quality content, DTC revenue and measurable retail sales.

Requirements

• Significant experience in a senior marketing leadership role for a high-growth consumer brand.
• A proven track record of supporting major national retail launches and driving sustained in-store velocity.
• Deep knowledge of shopper marketing, retailer promotions, sampling, field marketing and retail performance measurement.
• Experience working with national retailers and supporting the expansion of a consumer brand across multiple retail accounts.
• A proven track record of scaling DTC revenue through Shopify and performance marketing.
• Strong, hands-on experience building and growing TikTok Shop as a meaningful sales channel.
• Demonstrated success developing influencer, creator and affiliate programs that generate measurable DTC and retail results.
• Deep understanding of paid social, customer acquisition, retention, conversion optimization and e-commerce analytics.
• Experience working with celebrity talent, high-profile partners or founder-led brands is strongly preferred.
• Experience in food, beverage, wellness, beauty, supplements or consumer packaged goods is strongly preferred.