Requirements

• - Develop and execute casino marketing strategies that increase player acquisition, retention, and frequency of play.
• - Oversee player database growth and segmentation to deliver targeted offers, promotions, and communications.
• - Lead the planning and execution of casino promotions, tournaments, giveaways, and special events that drive guest traffic and excitement.
• - Direct mail, digital, email, print, outdoor, and web-based campaigns that promote gaming, entertainment, and guest experiences.
• - Manage VIP and high-value player programs, including personalized marketing, exclusive offers, and relationship-building initiatives.
• - Manage all sales teams retail volume generation strategies including hotel, events, group, casino, bus, convention, catering, national, local, corporate, and trade.
• - Analyze player behavior, campaign performance, and revenue trends to identify opportunities for growth and optimization.
• - Partner with gaming, operations, hospitality, food and beverage, and entertainment teams to create coordinated guest experiences.
• - Oversee marketing budgets and ensure promotional spend is aligned with revenue goals and return on investment.
• - Maintain strong awareness of casino floor activity, player preferences, and competitive market trends to inform marketing decisions.

Preferred

• Leadership: Strong leadership, communication, and interpersonal skills.
• Strategic Thinking: Ability to develop and execute effective marketing strategies.
• Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions.
• Project Management: Strong project management skills to manage multiple campaigns and initiatives.
• Industry Knowledge: Understanding of the industry and target VIP client segments.