Vice President Marketing

Responsibilities

• Set ASA’s marketing direction and turn our advocacy, compliance, research, and data, along with the connections we create across the industry, into campaigns and thought leadership that members rely on and return to.
• Build ASA’s audience model—recognizing that the owner of a small independent firm and a function leader inside a large staffing company think very differently—and use it to shape our messaging, content, and channel strategy.
• Be accountable for membership growth and non-dues revenue, and for knowing which efforts actually produce those results.
• Lead integrated campaigns that drive member acquisition and retention, event registration, and sponsor and exhibitor demand in collaboration with Membership, Engagement, Research, Finance, and our conventions team.
• Rebuild our email strategy, oversee our website, social media, SEO, and marketing automation, and build the attribution model and dashboards that connect marketing activity to results.
• Lead a small team, own the department budget, and manage our agency and vendor partners.
• This is a player-coach role; you’ll shape the big picture and be just as comfortable rolling up your sleeves to get the work done.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field (or equivalent experience) and at least 15 years of progressive marketing experience, including 10 or more years leading a marketing function or team.
• Proven record of growing revenue, customers, or members through integrated marketing, with measurable results to show for it.
• Strong digital experience across email, web, social, content, and marketing automation.
• Experience building and managing a department budget and overseeing agencies and vendors.
• Strong analytical skills—the ability to turn data, dashboards, and market research into clear recommendations.
• Excellent written and verbal communication, including presenting strategy to executives and a board.

Preferred

• Experience marketing to or within the staffing, recruiting, or workforce solutions industry is preferred.
• B2B marketing experience is preferred.
• Hands-on experience with Salesforce, email automation platforms, and web analytics is preferred.

Benefits

• medical coverage with an employer-funded HRA
• dental and vision coverage
• employer-paid life and disability insurance
• flexible spending accounts
• an employee assistance program
• a 401(k) with a company contribution
• paid time off
• 12 paid holidays plus two half-days
• paid parental leave
• volunteer time off