Responsibilities

• Set the strategic direction and operating direction for the marketing function, translating organizational priorities into marketing strategies, execution plans and performance expectations.
• Advise senior leadership on marketing strategy, brand positioning, member engagement, business development and growth opportunities
• Ensure departmental goals are measurable, achievable and aligned with our balanced scorecard’s organizational goals
• Clarify roles, decision-making and accountability across marketing functions ensuring roles are defined and work is aligned to shared priorities
• Identify industry and market trends to inform proactive strategies
• Oversee high value vendor and agency relationships, effectively aligning budgets and workflows with business priorities
• Lead, mentor and develop the marketing team, building capability, accountability and adaptability as marketing technologies, consumer expectations and business needs evolve.
• Promote collaboration, engagement and alignment across teams
• Model organizational values in day-to-day leadership
• Lead product marketing strategy in close partnership with product owners, ensuring campaigns, messaging and channel strategy support member needs and business priorities

Requirements

• 7+ years of progressive leadership experience, including 5+ years in a senior management leadership role.
• Strong understanding of lifecycle marketing, segmentation, marketing technology, campaign performance and integrated channel strategy.
• Deep industry expertise in financial services, highly regulated environments, or comparably complex organizational structures.
• Extensive experience leading marketing strategy, brand development, lifecycle engagement, digital marketing, or related functions in a complex organization.
• Proven leadership in building, growing and guiding high performing, cross functional teams.
• Skilled in developing leadership through coaching, mentorship, succession planning and talent strategy, ensuring long term organizational capability and capacity.
• Demonstrated ability to create and sustain a team culture rooted in trust, inclusion, accountability, engagement and continuous improvement, while modeling organizational values and developing people who reinforce those behaviors across the marketing function.
• Experienced in navigating interpersonal and organizational dynamics, resolving complex performance issues and elevating leadership effectiveness across multiple reporting layers.
• Strategic influencer with demonstrated ability to partner with senior leadership and key stakeholders to shape marketing strategy, priorities and organizational outcomes.
• Strong judgment in complex decision-making, adept at evaluating multifaceted organizational challenges, balancing competing stakeholder needs and delivering high-impact outcomes.

Preferred

• Preferred Bachelor’s or Master’s degree in Marketing, Business or related field.

Benefits

• Affinity Plus offers a comprehensive Total Rewards package that goes beyond base pay. In partnership with the State of MN Employer Group, Affinity Plus provides low-cost medical, dental and vision insurance coverage options. Additionally, Affinity Plus frontloads all sick time hours and a portion of vacation hours for all new employees, offers a variety of paid leave options, a monthly wellness benefit, and immediate 401K matching up to 5%. Our Total Rewards philosophy is designed to support your well-being and growth while fostering a fair and inclusive workplace.