Vice President, Lifecycle Marketing Strategy

Responsibilities

• Define lifecycle journeys and key client moments that influence engagement, product utilization and relationship expansion
• Build early-life engagement programs that accelerate client activation and increase awareness of relevant solutions, capabilities and thought leadership
• Develop deepening programs that connect clients with banking, payments, liquidity, credit and advisory solutions based on demonstrated needs and behaviors
• Identify and evaluate new lifecycle marketing capabilities, technologies and operating models that strengthen Commercial Banking's client growth strategy
• Leverage client, behavioral and business data to identify opportunities for personalized engagement and next-best-action strategies
• Establish KPI frameworks that connect marketing engagement to client outcomes, including retention, deposits, product adoption and revenue growth
• Deliver performance reporting, client insights and strategic recommendations to senior Marketing and Commercial Banking leadership
• Work closely with Product Marketing, Analytics, Sales Enablement and Commercial Banking stakeholders in the design of integrated client journeys that deliver meaningful client experiences while driving measurable business outcomes
• Lead test-and-learn initiatives to continuously optimize client experiences, engagement strategies and business results
• Accountable for establishing and meeting reach goals for the C&SI content curation engine, ensuring that clients receive and engage with firm-wide content.

Requirements

• Bachelor's degree in Marketing , Business, Communications, Analytics or a related field
• Significant experience developing and executing lifecycle, CRM, customer engagement, retention or relationship marketing strategies in a B2B environment
• Demonstrated expertise designing customer journeys that drive engagement, product adoption, retention and revenue growth
• Strong understanding of B2B lifecycle marketing principles, including activation, engagement, cross-sell and relationship deepening
• Experience leveraging customer data, segmentation, analytics and behavioral insights to develop targeted marketing strategies
• Proven ability to translate business objectives into measurable lifecycle marketing programs and outcomes
• Experience working with marketing automation, CRM and customer journey orchestration platforms.
• Strong analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets
• Demonstrated success partnering across Product Marketing, Segment Marketing, Analytics, Sales and stakeholder organizations
• Ability to influence senior leaders and drive alignment across a complex, matrixed organization

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.