Responsibilities

• Set the vision, strategy and multi-year roadmap for Lifecycle Marketing as a global practice, aligned with Visa's broader Marketing Services growth agenda and future ambition.
• Own the end-to-end offering, including priority use cases, value proposition, solution architecture, and client solutions across industries, segments and regions.
• Build a productized, repeatable portfolio spanning acquisition, onboarding and activation, engagement, usage, retention, reactivation, and loyalty.
• Drive product and roadmap development in close partnership with Product, Data and Technology teams, ensuring tight integration of AI capabilities, differentiated Visa assets and Visa Marketing 360 campaign execution capabilities.
• Elevate targeting, segmentation, personalization, measurement, analytics, experimentation and optimization as core components of lifecycle strategy and performance.
• Develop global go-to-market sales plays, enablement, playbooks, case studies and client-facing materials that equip regional and market teams to sell and deliver consistently.
• Drive global commercialization with regional Marketing Services and Sales leaders to build pipeline, improve win rates, accelerate time to revenue and scale adoption across markets.
• Partner with Finance and regional leaders to establish commercial objectives, pricing principles, investment priorities, performance reporting and disciplined practice management.
• Identify and lead strategic partnerships and assess partnership opportunities that can accelerate capability development and speed to market across data, content and technology.
• Serve as a senior client-facing leader in CMO and executive-level conversations, shaping complex opportunities and bringing a compelling point of view on lifecycle growth, performance marketing and AI-enabled transformation.

Requirements

• 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD

Preferred

• 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD).
• 15 or more years of progressive marketing leadership experience, with deep expertise in lifecycle marketing, CRM, performance marketing, growth marketing, customer engagement or marketing technology.
• Senior leadership experience in a global, multi-region environment, with demonstrated success leading through a complex matrix.
• Significant client-facing experience, including advising C-suite and other senior executives and leading complex, multi-stakeholder engagements.
• Demonstrated success building and scaling a new practice, productized service, platform-enabled capability or global center of excellence and converting it into sustainable revenue growth.
• Strong commercial orientation, with experience packaging capabilities, enabling sellers, developing pipeline and supporting large, complex pitches or RFPs.
• Fluency in data-driven marketing, segmentation, personalization, measurement, martech and the application of AI to marketing workflows, content, decisioning and optimization.
• Experience shaping product roadmaps and working closely with product, data, technology and analytics teams to translate client needs into scalable capabilities.
• Track record developing senior client relationships and turning complex marketing needs into clear, executable solutions with measurable business outcomes.
• Experience evaluating and managing strategic partnerships.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.